Senior Paid Media Strategist (Freelance)

Headquarters: Remote (US) Current is seeking a freelance Senior Paid Media Strategist to support our growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels. You’ll help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. You’ll work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts. This role is well-suited for someone who is both strategic and executional. Someone comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling. Responsibilities Reporting & Insights • Build weekly and monthly client reports with clear, executive-ready insights • Analyze campaign performance trends and identify optimization opportunities • Combine data from multiple sources into actionable recommendations • Maintain dashboards, scorecards, and recurring reporting processes • Translate performance data into clear stories for internal and client audiences Strategy & Execution • Launch, manage, and optimize campaigns across Meta and Google Ads • Support paid social, paid search, audience targeting, and testing strategies • Recommend changes to improve performance across creative, targeting, and budget allocation • Monitor pacing, delivery, and overall campaign health • Assist with media planning, budget allocation, and performance forecasting Analysis & Reporting • Identify trends, anomalies, and optimization opportunities across channels • Translate complex data into clear, executive-ready recommendations • Build reports, dashboards, and performance summaries for internal and client audiences • Support campaign QA and ongoing performance monitoring Collaboration • Partner with media leadership on client priorities and strategic initiatives • Support presentation development and planning efforts • Collaborate cross-functionally with strategy, creative, analytics, and production teams • Contribute to process improvements and operational efficiencies within the media function What We’re Looking For • 5+ years of paid media / performance marketing experience • Hands-on experience with Meta Ads Manager and Google Ads • Strong analytical and reporting skills • Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools • Ability to manage multiple priorities in a fast-paced environment • Strong communication and presentation skills • Ability to work independently while collaborating closely with cross-functional teams Nice to Have • Agency experience • Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk • Experience with dashboard automation tools such as Supermetrics • Familiarity with creative testing and messaging strategy • Experience supporting integrated digital campaigns across multiple client verticals Why Current At Current, we believe the best digital work happens when strategy, design, production, and technology operate as one team. We partner with ambitious brands to create digital experiences that are thoughtful, well-crafted, and built to drive real impact. We’re a remote-first agency with teams across the US, working collaboratively across a wide range of digital engagements including websites, platforms, campaigns, and product experiences. Our environment is fast-paced, highly collaborative, and built for people who enjoy solving complex problems alongside smart, supportive teammates. You’ll have the opportunity to work across a variety of clients and disciplines, contribute to meaningful work, and gr