Jobs / United States / Adobe INC
Senior Manager, Channel Lead - YouTube
Adobe INC · 🇺🇸 San Francisco
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Adobe INC paid sponsored hires in similar roles31 certified filings for “Product Manager” (Market Research Analysts and Marketing Specialists) in CA: $107k–$185k, median $146k. Most were filed at wage level II (43%) — 2 lottery entries, ≈31% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Adobe INC
The US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Adobe INC →
About the role
Role overview As our footprint on YouTube grows from supporting cutdowns into YouTube-first content, episodic shows, originals, and discovery-optimized content, we need a strategist fully dedicated to the platform. This person owns how we show up on YouTube end to end: channel strategy, content programming, creative direction, rollout, and audience growth. They are the in-house authority on what works on YouTube and they translate that into briefs, plans, and decisions the rest of the social team can complete. What you’ll own YouTube channel strategy. Define the channel’s positioning, content pillars, and programming model across long-form, Shorts, and live. Build the strategy for YouTube-first content, recurring installments, presentations, and original works. Creative strategy input. Partner alongside creative strategists to compose briefs so that concepts are built for YouTube from the beginning, not adapted after the fact. Translate platform mechanics (packaging, hooks, retention, pacing) into creative direction. Creative briefing. Brief creatives on YouTube-specific creative: thumbnails, titles, intros, episode structure, series formatting, and the differences between extended videos, short clips, and live broadcasts. Rollout and launch planning. Develop rollout strategies for new series, shows, and originals: programming cadence, sequencing, cross-platform support, and launch moments. Audience growth and engagement. Develop engagement and community strategies that grow subscribers, returning viewers, and watch time. Define how we use comments, community posts, premieres, and live. Discovery and optimization. Own YouTube search and suggested strategy. Manage packaging optimization, playlist organization, and channel layout. Structure content to be discoverable and citable through AI and answer engines (LLM-optimized content). What you’ll do day to day • Develop and maintain the YouTube content and programming calendar. • Write YouTube strategy docs and feed requirements into creative strategist briefs. • Brief and review creative for platform fit before it ships. • Develop rollout plans for launches and recurring programming. • Analyze channel and video performance and turn findings into recommendations. • Partner with the social planner on scheduling and the creative team on execution. • Stay ahead of YouTube format, algorithm, and monetization shifts and advise the team accordingly. What you bring 5+ years in YouTube, video, or content strategy, with a track record of growing channels or launching series and outstanding creative work. Deep YouTube proficiency: algorithm and discovery mechanics, packaging (titles and thumbnails), retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture. Strong analytics skills. Comfortable in YouTube Studio and reading retention curves and traffic source data to drive decisions. Experience briefing creative teams and partnering with creative strategists. You can translate platform insight into clear creative direction. Understanding of episodic and original content programming, including cadence, season structure, and host or talent collaboration. Working knowledge of search and discovery optimization, including structuring content for AI and answer-engine visibility. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwid