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Inmobi INC

Senior Manager - Product Marketing

Bangalore Posted 23 days ago

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About the role

InMobi (Corporate) InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. InMobi Advertising InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. Glance Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com. What you will be doing? We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi's Performance DSP. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape. Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your contribution will be instrumental in shaping InMobi's demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth. In this role, you will help position InMobi's Performance DSP as the leading platform for mobile in-app performance advertising. You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP. The Impact You'll Make • Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership). • Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP. • Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions. • Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams. • Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness. • Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate p

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