Senior Product Manager - Platform Experience & AI

Realize your potential by joining the leading performance-driven advertising company! As a Senior Product Manager for Platform Experience & AI in our Tel Aviv office, you'll own how thousands of advertisers experience Realize, Taboola's performance advertising platform, every day - in the product, through ABBY, our AI assistant, and increasingly through AI agents that operate Realize on the advertiser's behalf via our public MCP server. We are hiring a consumer product builder for a platform job. Realize is used by everyone from first-time SMB advertisers to global agencies, and the bar for it is consumer-grade: intuitive at first touch, effortless at scale, and smart enough to guide people to results. You'll lead three connected surfaces - the core platform experience, ABBY, and the agentic (MCP) layer - together with a peer product lead in our Emerging Products Domain group. You'll work with UX, R&D, Data Science, Product Analysts, Product Marketing and Business teams to make Realize the platform advertisers want to use, not just have to. To thrive in this role, you'll need: • Proven B2C product experience: 6+ years in product management, with a track record of shipping consumer products used by millions of people and owning outcomes like activation, engagement and retention. This is the core of the role. • UX/UI craft at scale: You have led the experience of a high-traffic product, can critique a flow in detail, prototype your own ideas, and partner with design as a peer rather than a client. You know what "simple at scale" costs and how to get there. • Strong product sense: You form a sharp point of view on what to build and what not to, back it with data and user insight, and make the call. You own a domain end-to-end - vision, roadmap, alignment across R&D, Design, Data Science and Business, and measurable outcomes. • AI-native ways of working: You use AI tools every day as part of how you do product work - discovery, prototyping, analysis, writing - and you understand how LLM-based products behave well and badly. Building with AI is not new to you; it is how you work. • Data and experimentation fluency: Comfortable designing and reading A/B tests, working with product analytics, and turning data into decisions and clear narratives for stakeholders. • Communication that moves teams: Able to align global cross-functional partners and senior stakeholders behind a shared direction, and to make complex things simple in writing and in the room. Bonus points if you have: • Experience mentoring or managing product managers • Ad-tech or performance-marketing experience, especially on self-serve ad platforms (Google Ads, Meta Ads Manager, TikTok Ads or similar) or products serving SMB advertisers • Experience shipping LLM-based assistants, copilots or agents; familiarity with MCP or other agent protocols • Experience with self-serve SaaS growth: onboarding, activation loops, product-led growth • Design, front-end or user-research background • Experience in a two-sided marketplace or platform business How you'll make an impact: • Bring consumer-grade craft to Realize: Own the end-to-end advertiser journey - onboarding, campaign creation, reporting and in-product guidance - and turn complex advertising workflows into experiences that feel obvious. You'll set the UX bar for a platform used by thousands of advertisers at every level of sophistication. • Lead ABBY, our AI assistant: Define what ABBY does, where it shows up and how far it goes - from proactive insights and recommendations to taking action on the advertiser's behalf. Make the product feel like it has a smart operator inside it. • Make Realize agentic: Shape how advertisers and their AI agents operate Realize from outside the UI through our public MCP (Mo