Head of Product - Subscriptions

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 2 million members globally and rapidly growing • Over $300 million raised in funding • 3,000 Tideans globally • Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE: You are an experienced Product Leader—strategic, analytical, and customer-focused with strong problem solving skills and a commercial mindset. You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales. This role is central to defining the future of our subscription offering, ensuring it is flexible, competitive, and aligned to member needs. Working closely with cross-functional teams, you will optimise the end-to-end subscription experience. This includes defining and refining membership tiers, benefits, and pricing models, while ensuring seamless lifecycle management—from sign-up and upgrades through to renewals, downgrades, and cancellations. You will join the Member Engagement Marketing (MEM) product group, responsible for driving engagement, retention, and long-term member value. Membership Plans sit at the heart of this mission, ensuring members clearly understand and experience the value of their Tide membership. You will collaborate closely with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver a frictionless, transparent, and engaging subscription journey. As Head of Product for Membership Plans, you will: • Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience. • Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact. • Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle. • Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities. • Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints. • Mentor and support Product Managers as the team scales. • Leverage qualitative and quantitative insights to improve retention and long-term member value. WHAT WE ARE LOOKING FOR: • 10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives. • Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes. • Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams. • A customer-first,