Global Markets Lead - Global Buyer CRM
Ebay INC · 🇨🇦 Toronto
Sponsorship verdict
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No government record and no wording either way. Not a refusal — ask the recruiter.
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- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
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Sponsor Radar — Ebay INC
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About the role
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the Team & Role The Global CRM team powers personalized, data-led engagement across email, push notifications, and in-product messaging—contributing approximately 10% of total eBay revenue. As the Global Markets Lead – Global Buyer CRM , you will own the strategic vision for how we understand, prioritize, and activate buyers across our most critical international markets and business lines, including Buyer, C2C, Shipping, Incentives, and Financial Services. Operating at the center of CRM’s AI transformation, you will establish the operational rhythm for how Global Markets CRM operates, learns, and scales! This is a player-coach role —senior enough to operate at an executive level across the business, influential enough to align cross-functional partners around a shared customer agenda, and close enough to the execution to set the quality bar for strategy and content systems. • Global Strategy & Prioritization: Establish evidence-based CRM strategies, learning agendas, and market prioritization frameworks to solve high-value customer problems. • AI Engine & Content Strategy: Shape scalable, modular content systems, metadata, and decisioning inputs to power eBay’s next-generation AI CRM engine. • Cross-Market Scaling: Build cross-regional alignment to rapidly scale, adapt, and refine winning engagement strategies and performance insights globally. • Executive & XFN Partnership: Partner closely with Executive Leadership, Regional Market Leads, Product, Commercial, AI Transformation, Analytics, and Creative teams to define unified, hyper-personalized customer experiences. What You Will Accomplish Strategic Leadership & Market Governance • Own Cross-Market Strategy: Define and lead evidence-based CRM strategies, target customer segments, and regional learning agendas across key global markets. • Drive Insight-Led Prioritization: Replace reactive campaign planning with data-backed frameworks, grounding decisions in customer behavior, commercial context, and clear hypotheses. • Deliver Growth Outcomes: Own performance metrics across key markets, continuously identifying what strategies to scale, adapt, or discontinue. AI Transformation & Scalable Content • Shape AI CRM Strategy: Partner with AI Transformation, Product, and Analytics teams to define the decisioning inputs, metadata, and modular content required to power eBay’s AI Engine. • Champion AI Adoption: Lead by example in leveraging AI-powered tools to iterate and optimize high-quality CRM content at speed and scale. Cross-Functional Leadership & Performance • Drive Executive Alignment: Serve as the senior CRM partner and primary point of contact for VP/GMs across Commercial, Product, Marketing, AI, and Analytics. • Lead Cross-Market Reviews: Maintain performance visibility across regions, balancing short-term commercial goals with channel health and long-term customer lifetime value. • Build & Coach Teams: Lead, mentor, and develop a high-accountability team of Market Leads and Customer Strategists, shifting mindsets from "brief-to-campaign" to "problem-to-solution."