AI Automation Specialist - Marketing & Web (all genders)

About us At GotPhoto, we are freeing photographers to be more successful. Through our platforms GotPhoto.com and fotograf.de , we help professional photographers simplify and transform the way they work — from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens. Since 2012, we’ve built a sustainable and profitable business driven by entrepreneurial spirit, innovation, and a deep understanding of photographers’ everyday challenges. Today, thousands of photographers trust our software , creating their own success stories along the way. As the leading e-commerce engine for professional volume photographers and a business backed by EQT, one of the world’s leading private equity firms, we’re powered by a team of 150+ talented and international people building technology that simplifies photographers’ everyday work and helps them focus on capturing meaningful moments. Join us on our journey to empower photographers like never before. AI Automation Specialist - Marketing & Web (all genders) Do you enjoy turning repetitive tasks into seamless AI automations? Are you driven by finding hidden opportunities data couldn't unlock before? Do you want to build AI use cases for a Marketing team that has already started its AI journey? At GotPhoto you join a company that is advanced in its AI journey. You work with peers across Product, Tech, Design and Data who speak your language. You build automations that your colleagues use every day, and you grow with the scope as it expands. Your Journey at GotPhoto Phase 1: High-Impact Projects & Workflow Foundation (First Months) In your initial phase, you will combine strategic project ownership with AI workflow automation. You will gather a long list of potential use cases with the team, prioritize them using clear impact metrics, and dive straight into two key anchor projects: • Discovery & Mapping: Work closely with the marketing team to map out further potential AI use cases across content, acquisition, operations, and campaign analytics. • Evaluation & Prioritization : Apply a structured evaluation matrix (measuring efficiency gain, effort, and business impact) to pick high-value quick wins. • Build, Automate & Measure: Build structured workflows, clean up tool knowledge bases, measure performance, and document processes for seamless handover and adoption by colleagues. • Anchor Project 1 : Website Rebuild & Full Ownership : Take direct ownership of the GotPhoto website. You will lead the rebuild project from a marketing perspective, leveraging modern AI tools for copy generation, structure planning, SEO/GEO optimization, and content deployment. • Anchor Project 2 : AI-Driven Design Workflows: Automate and streamline our visual asset creation. You will implement generative AI design workflows (e.g., using tools for visual asset generation, localization, scaling banner creation, or brand asset management) to elevate our creative output and reduce manual designer effort. Phase 2: Growth & Scaling (Your Path Forward) As you establish our AI design pipelines, maintain the rebuilt website, and master our marketing stack, your role will expand along a dedicated growth trajectory: • Strategic AI Ownership: Shift from initial workflow setups to owning end-to-end AI initiatives across complex multi-channel marketing campaigns. • Advanced Architecture & Custom Automation : Lead the optimization of centralized team knowledge bases, custom GPTs, and sophisticated multi-agent or API-based automations (e.g., using Make, n8n, or custom scripts). • Enablement & Community: Become the core AI ambassador within marketing, driving up team-wide AI litera