Head of Commercial

You will be responsible for driving revenue growth, increasing brand visibility, and building scalable sales and marketing structures across B2B and B2C channels. You will ensure tight alignment between lead generation, conversion, and long-term customer value. #Sommarjobb #sommerjobbivest Hva vi ser etter Must-have • 5+ years' experience in a senior sales, marketing, or commercial leadership role . • Proven experience building and scaling sales and marketing operations. • Strong understanding of CRM and marketing tools (HubSpot, or similar). • Experience aligning marketing efforts with sales outcomes. • Background in B2B and B2C environments, preferably in travel, adventure, or outdoor industries. • Strong leadership, communication, and strategic planning skills. • Entrepreneurial mindset with a hands-on approach. • Passion for outdoor and adventure experiences is a strong advantage. • Proven sales track record (B2B and/or high-touch B2C), ideally in travel, tourism, hospitality, or experiences • Strong commercial instincts: value-based selling, negotiation, and relationship building • Comfort owning numbers: pipeline, forecasting, conversion, revenue targets • Strong written and verbal communication in English (Norwegian is a plus) Nice-to-have • Experience selling adventure travel, tailor-made trips, or multi-day itineraries • Familiarity with trade distribution (net rates, commission structures, contracting) • Understanding of seasonality, capacity constraints, and operational realities in tour delivery • Additional language skills (e.g., German, Dutch, French, Spanish) Arbeidsoppgaver 1. Sales leadership & revenue ownership • Develop and execute the overall sales strategy across B2B and B2C markets. • Apply the Jobs to Be Done (JTBD) framework to understand customer motivations and buying behavior. • Build, lead, and scale a high-performing sales team. • Establish and optimize sales processes, HubSpot CRM workflows, reporting, and automation . • Drive new business development and manage key accounts and strategic partnerships. • Monitor KPIs, forecasts, and pipeline performance to optimize sales results. • Own overall sales performance: revenue targets, pipeline health, and conversion rates • Translate company goals into sales priorities, weekly actions, and forecasting • Establish a strong sales cadence: pipeline reviews, performance tracking, and continuous improvement 2. Marketing Strategy & Lead Generation • Develop and execute marketing strategies that directly support sales growth. • Collaborate closely with internal and external marketing resources on branding, campaigns, and content. • Oversee lead generation activities across digital, partnerships, and promotional channels. • Ensure strong alignment between marketing campaigns and sales conversion. • Participate in promotional activities, trade shows, and industry events. • Stay updated on travel destinations, market trends, and customer behavior. • Build and execute partner growth plans (product focus, rate strategy, campaigns, training) • Lead negotiations on commercial terms (pricing frameworks, commissions/net rates, conditions) 3. Team Development & Management • Design and implement structured sales and marketing training programs . • Build recruitment, onboarding, and performance management processes for commercial roles. • Mentor team members and foster a performance-driven, collaborative culture. 4.Sales operations & systems (HubSpot / CRM) • Own HubSpot deal creation, stages, properties, and reporting discipline • Improve lead routing, follow-up standards, templates, and playbooks • Train team members on sales workflow and quality standards 5.Commercial collaboration • Work with Marketing to turn campaigns into