Director of Franchise Digital Strategy & AI Innovation

Job title :  Director of Franchise Digital Strategy & AI Innovation • Location: Morristown, NJ About the Job   Sanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across HCP and patient segments, driving measurable commercial impact within a dedicated franchise team. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. About Sanofi   We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.    Main Responsibilities   • Precision Marketing Strategy : Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints. • Content Strategy Across Segments : Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas. • AI & ML Innovation : Champion the integration of AI/ML technologies — including recommendation engines, NLP-driven content optimization, and predictive analytics — to enhance marketing effectiveness and personalization at scale. • Performance & Analytics : Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership. • Cross-Functional Partnership : Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.   About You   • Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field • 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles • 5+ years of experience in AI/ML implementation within marketing or content contexts • 5+ years in healthcare, pharmaceutical, or life sciences industry • Proven track record delivering measurable business results through segmentation and content strategy •   **MBA or advanced degree preferred**   • AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms • Customer segmentation tools and audience analytics platforms • Content management systems and digital asset management • Marketing automation and CRM platforms (e.g., Veeva, Salesforce) • Customer data platforms (CDPs) for precision targeting • Omnichannel marketing strategy and execution • Data analytics and business intelligence tools • Healthcare regulatory compliance (FDA, EMA) • Demonstrated success managing cross-functional teams within franchise or brand structures • Track record of building high-performing digital and content strategy teams • Experience presenting business performance and digital strategy outcomes to senior and C-level leadership • Proven ability to influence and drive change across large, matrixed organiz