Senior Manager, Digital Demand Generation, Security

At OneSpan , we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences. OneSpan is looking for a Senior Manager, Digital Demand Generation to lead digital pipeline generation for our Security business. This is a senior individual contributor role with meaningful ownership: paid media strategy and investment, digital sponsorships, campaign orchestration, experimentation, performance analysis and optimization. You'll also play an important role in the go-to-market motion behind DigipassONE, including our investment in passkeys. The mandate is straightforward: build a repeatable, scalable digital demand engine that creates qualified pipeline and becomes more efficient over time. We're looking for someone who is commercially minded, deeply analytical and never satisfied with simply knowing what happened. You want to understand why it happened, what the data is telling you and what should change as a result. What You'll Own • Lead paid digital strategy and execution for the Security business across search, social, display/programmatic, retargeting, content syndication and other relevant channels. • Own digital sponsorships and programs with industry publications, associations and other third parties. • Manage digital media investment and continuously reallocate budget based on performance and pipeline contribution. • Build the digital components of integrated Security campaigns, translating campaign strategy into channel mix, sequencing, offers, asset requirements, conversion paths and measurement. • Lead digital activation across 1:1, 1:few and 1:many account-based programs. • Develop and execute webinars and other virtual programs when they are the right vehicle for the audience and objective. • Partner with Product Marketing on audiences, positioning and campaign themes; Content and Creative on assets and offers; Marketing Operations on execution and measurement; and Demand Generation and Sales on pipeline progression. • Brief Creative and Content based on performance data, identifying where new messaging, formats, assets or offers could improve results. • Work closely with the teams responsible for the website, SEO/AEO and organic discovery to create strong conversion paths and a seamless prospect journey. • Use retargeting and digital engagement throughout the funnel, including active opportunities, rather than treating lead capture as the end of the digital journey. • Maintain a rigorous test-and-learn program across channels, audiences, creative, messaging, offers and conversion experiences. • Independently analyze performance data and turn it into clear recommendations for investment, optimization and future campaigns. What Success Looks Like Within your first year, you will have: • Built a repeatable, scalable digital pipeline engine responsible for a meaningful share of Marketing-sourced new-logo Security pipeline. • Improved conversion rates while reducing cost per qualified opportunity. • Established clear channel and program economics that connect marketing investment to opportunities, pipeline and revenue. • Built a disciplined optimization cadence that identifies what to scale, improve or stop. • Created an experimentation program that consistently produces actionable learning across audiences, channels, creative and offers. • Successfully translated Security priorities into integrated digital programs with clear objectives, sequencing and measurement. • Strengthened conversion throughout the buyer journey, from initial engagement through active opportunity. • Established digital performance as a source of insight for the broader Marketing team, influencing campaign strategy, content, creative and investment decisions. What You'll Bring We're le