Senior CRM Specialist

About the opportunity As a Senior CRM Specialist (Engagement & Retention), you’ll own the customer journey from month two onwards. You’ll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles. In this role you will: Operational Excellence (50%) • Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base. • Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise. • Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence. • Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators. Analytic mastery • Collaborate with data analytics and data engineers to ensure a data driven approach to your work. • Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency. • Own and report on the development of your KPI’s. Strategic Leadership (50%) • Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals. • Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success. • Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives. What you'll need to be successful: • Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience). • 3+ years of experience in CRM roles • Proven track record in CRM campaign execution and optimisation at a senior level. • Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence. • Proficiency in CRM tools to drive effective campaigns. Braze experience is a strong plus. • Data-driven mindset with the ability to analyse and interpret campaign performance data. • Excellent communication and collaboration skills to lead cross-functional teams effectively. • Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives. • Experience with reactivation programs is a strong plus. What’s in it for you? • Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀. • Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation. • As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members. • Additional day of annual leave for each year of service. • A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds. • A relocation package with visa support for those who need it. Who we are N26 has reimagined banking for today’s digital world. Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use. We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supr