Sales Development Representative Manager

Position number - 2877 At AppsFlyer, we believe every challenge is an invitation to innovate. We're looking for a Manager of Sales Development to lead our North America SDR team: Six reps in San Francisco running the top of funnel into the accounts that drive our new logo pipeline. You'll own how they prospect, how quickly they ramp to full productivity, and how the role itself evolves as AppsFlyer builds an AI-first go-to-market organization. About the Role AppsFlyer is the Modern Marketing Cloud trusted by more than 15,000 brands worldwide. North America sales development sits inside regional marketing org and creates the net-new pipeline behind our growth and enterprise business. The team runs the full top-of-funnel motion: Greenfield prospecting, competitive displacement against other measurement providers, and inbound qualification. You'll report to the Senior Director of Marketing for North America, and success in this role depends on operating in lockstep with regional sales, field marketing, and the global demand generation team. North America is also where AI-assisted sales development gets defined at AppsFlyer. Part of this job is deciding which parts of the motion software should run, which parts stay with people, and what an SDR's day looks like as that line moves. What You'll Do Lead the team • Manage six SDRs directly. Own one-to-ones, coaching, ramp, territory and patch decisions, and performance. • Stay close enough to the work that you notice when activity or results drift that week, and act on it, rather than finding it in a quarterly review. • Set the standard for how the team operates and hold it, including when that means an uncomfortable conversation early instead of a harder one later. Own the craft • Coach outbound calling directly. Listen to live calls and give reps specific, actionable direction on what to change and why. • Own sequence quality, messaging, call structure, objection handling, and discovery. Take a sequence apart with a rep and rebuild it together. • Have a point of view on the work: Which accounts are worth 1:1 personalization, which are best served by a strong pre-built cadence, and where the team's time is better spent elsewhere. Own pipeline quality • Carry the team's pipeline target across both volume and quality of meetings generated. • Protect focused time for named strategic accounts while driving coverage across the wider set of high-fit prospects. • Own the metrics and act on them. Weekly pacing, per-rep diagnostics, and a clear read on where the funnel is leaking and why. Build the AI-assisted motion • Own the AI tooling behind the team's output, from evaluation through implementation and day-to-day operation, across lead qualification, signal-based outbound, meeting preparation, and sequence generation. • Define the plays, set the qualification and disqualification logic, and review what the agents produce before it reaches a prospect. • Judge output honestly against a real quality bar and a real cost, and decide what earns a place in the motion and what does not. • Shape what the team does with the capacity this creates, which we expect to shift toward the work that benefits most from a person in the room. Hire and develop people • Own recruiting and onboarding as a standing part of the job. This team turns over by design: Strong SDRs graduate into Sales, Customer Success, and Marketing roles, and there is a path from Growth SDR into Enterprise SDR. • Give every new rep a structured ramp with clear expectations and regular feedback, so they always know where they stand and have what they need to succeed. • Build the assets that make ramp repeatable: A documented onboarding plan, a library of strong calls and sequences, and defined 30, 60, and 90 day e