Skills this job asks for
BudgetingAccount managementComplianceEnglishSpanishLeadership
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About the role
1. MISSION
At AstraZeneca we believe in the potential of our people, and you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.
As Franchise Head your mission will be to lead the correct implementation of the commercial (sales and marketing) strategy and Business Plan, leading your team and ensuring the optimal positioning of your products in the marketplace, in order to improve the quality of life for patients.
The Franchise Head will lead the product' country operations in Spain and will be accountable for achieving revenue and patient acquisition goals. The Franchise Head will accomplish goals and objectives by leading in country sales and marketing, directing all aspects of commercial and local access activities, building and developing a high performing team and ensuring cross functional collaboration and alignment. The Franchise Head is also responsible for contributing to the global and regional strategic planning process in collaboration with the other Franchise Heads and Spain Head of Oncology.
2. RESPONSIBILITIES
Responsabilities / Functions
• Define and communicate the franchise vision .
• P&L responsibility , including top line and resource allocation in alignment with the overall oncology business
• Lead and develop the team , including performance evaluation and skill development.
• Drive organizational transformation and innovation , fostering collaboration and continuous improvement.
• Co-Build, in collaboration with the cross functional team, a credible and science-led advocacy plan across key external stakeholder including Scientific Societies, Oncologists, hepatologists, Pathologists, urologists, Surgeons, Pharmaceutics, etc.
• Define and execute the marketing and commercial strategy (Brand Plan) aligned with business objectives. Drive alignment across functions and adaptation of global strategy to the local market.
• Ensure execution of the Brand Strategic Plan and corrective actions when needed.
• Monitor market dynamics, competition, and stakeholder needs .
• Lead sales forecasting and business planning , including readiness for new product launches.
• Set business objectives and incentive schemes .
• Define sales network principles, resource allocation, and performance metrics .
• Ensure effective Key Account Management and execution of action plans .
• Drive cross-functional collaboration (Medical, Market Access, etc.).
• Promote digital, omnichannel, and data-driven approaches , including AI initiatives.
• Anticipate healthcare system evolution and market impact .
• Protect and strengthen company reputation with stakeholders.
• Ensure compliance with all regulations and standards .
3. PROFILE REQUIREMENTS
Essential
• Training: Degree / Graduate.
• English: C1 and Spanish: Native/Fluid.
• Computing: Office and AI advanced level
• Proven experience of a minimum of 10 years in the pharmaceutical industry, managing sales and marketing teams.
• Significant Oncology previous experience.
• Experience in launching hospital specialty new products/indications and with established relationships with KEEs (preferably in the Spanish market).
• Demonstrated ability to build, lead and develop successful commercial teams in changing, competitive environment.
• Excellent interpersonal skills with a track record of effectiveness as a cross-functional team player and leader who gets results.
Desirable
• Specialized training in Health Sciences.
• Specialised Higher Education in Marketing or MBA.
• In-depth knowledge of the healthcare environment and main stakeholders at national and regional level.
• Experience/direct responsibility in Marke
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