Content Marketing Manager

Content Marketing Manager Duetto | Remote-first, United Kingdom / Spain | Reports to VP, Growth Marketing About the role We have a bold brand voice, a growing library of campaigns, and a product story worth telling — what we need is someone who can help bring all of it to life, day in and day out. This is a hands-on content role for a versatile writer who's looking to build their craft across formats: one day you're writing campaign copy for a demand gen push, the next you're drafting a social series, the next you're turning a product update into content people actually want to engage with. You'll work from clear briefs and direction, with support from senior content and marketing colleagues, and your job is to turn that direction into content that ships — quickly and well. This isn't a role about setting content strategy — that sits elsewhere in the team. It's about strong, reliable execution: taking a brief and producing content that's on-brand and ready to go. If you're a solid writer looking to grow across formats and channels, who takes direction well and enjoys the craft of making content land — this is a great next step. What you'll work on Brand and campaign content • Help produce content that supports our demand gen campaigns, brand-building efforts, and always-on content calendar — blogs, guides, social copy, email, sales enablement material, and more • Apply our brand voice consistently across everything you touch — punchy, smart, and customer-focused • Work from briefs set by senior colleagues, asking good questions to make sure the output lands Product content • Help turn product updates and feature releases into content that goes beyond the feature list — finding the customer angle • Work with the product marketing team to stay close to what's shipping • Support launch communications and update announcements Social-first content • Think social-first on what you make — considering platform, format, and hook • Support experimentation with format and style — short-form video, carousels, text posts, customer spotlights Video and content production • Help brief video agencies and creative resources, under guidance from senior team members • Partner with design and creative to help produce on-brand content • Support individual pieces of content from concept through to publish AI-enabled content production • Use Duetto's AI-enabled content tools to help produce content at pace, without compromising quality • Use AI to speed up drafting, iteration, and adaptation of content across formats User-generated content • Help spot and support opportunities to activate customers as content creators • Work with the customer marketing function to help surface and share UGC • Contribute to a growing library of customer voices and product proof points Channel and surface coverage • Help adapt content for the right surface — social, in-app, customer newsletters, website, sales enablement, partner comms • Work with the broader content and growth teams to keep content calendars full • Help maintain a steady content cadence What we're looking for Experience • 2–4 years in a content marketing, copywriting, or brand content role, with a portfolio that shows range across formats and channels • Experience with both campaign/brand content and product-related content is a plus • Comfortable supporting work with external creative or video resources, under direction • Background in B2B SaaS is a plus, but strong writing and a willingness to learn matter more than sector experience Skills and capabilities • Strong writer — able to take a brief and turn it into content that's clear and on-brand • Social-first instincts — you naturally think about platform, format, and hook • Organised and reliable — you can m