Senior Product Manager

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive. We’re officially Great Place To Work Certified™ Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA About the opportunity 👇 Senior Product Manager, PLG & Onboarding About the role Exclaimer is the leading email signature management vendor. Our product appeals to companies who need their employees’ emails to include disclaimers and signatures with consistent branding. We're looking for a Senior Product Manager to own our product-led growth (PLG) motion, with a particular focus on the self-serve onboarding flow on www.exclaimer.com: the path a new user takes from signup through activation, to their first meaningful "aha" moment during a trial, to becoming a paying customer. You’ll be working closely with our Head of PLG, with whom you agree improvements to the onboarding flow. Your impact on activation and time-to-value translates directly into revenue, retention, and lower cost of acquisition. You'll sit at the intersection of product, design, data, growth marketing, and sales, and you'll be judged on outcomes - activation rate, time-to-value, self-serve conversion, trial-to-paid - not just features shipped. What you’ll do • Own the self-serve funnel end to end – the initial focus is on signup, activation and first-value. • Redesign and continuously improve onboarding – make it really easy for new users to set up and deploy their first signature in an intuitive self-guided way that gets users to value fast. • Track funnel metrics - activation rate, time-to-value, trial/free-to-paid conversion - and set targets against them. Partner with data to improve on analytics. • Run a disciplined experimentation program - prioritise, design, ship, and analyse A/B tests across the onboarding and activation funnel. • Write specs and prioritise the roadmap for PLG and onboarding initiatives, balancing quick wins against structural changes. • Partner with growth marketing on the handoff from acquisition to product - landing pages, signup flow, lifecycle email/in-app messaging. • Partner with sales and customer success on clean handoffs for accounts that need a human touch. • Contribute to pricing and packaging – the structure of our packages, feature gating, paywalls, and upgrade triggers. • Talk to users constantly - usability testing, interviews, session replay, and support/NPS signal - to find where self-serve users get stuck. • Report on PLG health to leadership, translating funnel data into a clear narrative and a prioritised action plan. What you'll bring Experience • You are an experienced product manager, who has owned and improved a PLG motion or self-serve onboarding/activation funnel at a B2B SaaS company. • A track record of moving a specific metric - activation rate, time-to-value, trial-to-paid conversion - and can speak to the before/after in detail. • Experience running structured experi