Social Media Lead

About General Atlantic General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 885 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create lasting value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Infrastructure, and Strategic Solutions. General Atlantic manages approximately $126 billion in assets under management, inclusive of all strategies, as of March 31, 2026, with more than 900 professionals in 20 countries across five regions. For more information on General Atlantic, please visit www.generalatlantic.com. Position Summary General Atlantic is hiring a Social Media Associate/Senior Associate to join our New York-based marketing team. This is an exciting opportunity to help shape and scale GA’s social media presence at a pivotal moment of growth and brand expansion. We’re looking for a digitally fluent storyteller and strategic content marketer who can help elevate General Atlantic’s voice across social platforms through thoughtful content, strong editorial judgment, and best-in-class execution. The Associate/Senior Associate will own the end‑to‑end lifecycle of a cohesive social media strategy that strengthens brand visibility, deepens audience engagement, and supports broader marketing and communications objectives. This role will work closely with teams across Marketing, Communications, and the broader business to bring the firm’s insights, people, and platform to life through compelling, platform-native storytelling. The ideal candidate combines creativity with operational rigor — someone who can manage workflows, calendars and measurement while also contributing ideas, writing copy, and shaping high-quality visual and editorial content. The Associate/Senior Associate will help drive both proactive and real-time social opportunities, translating business priorities, audience insights, and cultural moments into engaging content that reflects the General Atlantic brand and point of view. Responsibilities • Lead the development and execution of General Atlantic’s social media strategy across key platforms, including LinkedIn and X • Manage day-to-day social media operations, including editorial planning, publishing workflows, approvals, and calendar management • Create and develop social-first content, including platform-native copy, visual direction, and campaign messaging that aligns with GA’s brand standards and voice • Partner closely with Marketing, Communications, and subject matter experts across the firm to translate complex business and investment themes into engaging social storytelling • Collaborate with internal and external creative partners to develop high-quality visual assets and multimedia content • Stay informed on evolving platform capabilities, social trends, and emerging technologies, including AI-enabled marketing tools, and provide recommendations to improve performance and efficiency • Identify timely opportunities for reactive and trend-based content that aligns with the firm’s positioning and priorities • Manage organic and paid social campaigns, including audience targeting, content amplification, and performance optimization • Monitor social