Paid Media Strategist (Freelance)

Who We Are At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories. This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team. What You’ll Do As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You’ll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams. Key responsibilities include: • Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more • Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks • Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows • Monitor and optimize campaigns to achieve KPIs while surfacing clear insights • Build platform audiences based on research, analytics inputs, and category trends • Support the creation of performance reports and dashboards, simplifying complex data • Pull and analyze metrics to identify trends and recommend improvements • Contribute towards POVs, research inputs, and planning rationale for internal and client use • Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping • Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly • Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas What You’ll Bring • Bachelor’s degree or equivalent experience • 3 to 5 years of hands-on paid media experience, ideally in an agency environment • Expert fluency in Meta Ads Manager including builds, QA, and optimization • Experience with YouTube, TikTok, and LinkedIn • Influencer whitelisting or paid amplification experience • Familiarity with dashboarding tools such as Tableau or Power BI • Strong organizational skills with experience handling billing, pacing, and campaign operations • Strong client communication skills and comfort presenting in meetings • Ability to manage multiple deadlines across accounts and teams • Collaborative mindset and ability to work in a cross-functional environment. • Positive, flexible attitude and curiosity about where digital platforms are heading Nice to Have • Familiarity with ad verification and brand safety tools such as DoubleVerify • Experience with healthcare or HCP targeting • Strong interest in emerging digital trends and platform updates What We’ll Bring Here are a few highlights of our benefits offe