Senior Director, Influencer Marketing

Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. In the role of Senior Director, Influencer Marketing, you will bring cultural expertise, strategic vision, and thought leadership to oversee digital and influencer initiatives across diverse agency brands, spanning spirits, food & beverage, and beyond. You will drive both program strategy and brand growth, positioning clients at the center of cultural conversations to boost relevance, brand distinction, and word-of-mouth appeal through brand-owned channels and influencer collaborations. Beyond campaign strategy, you will play a central role in pitching new business and securing client buy-in. You will design end-to-end digital and influencer initiatives—identifying key cultural conversations, selecting ideal partners, and overseeing program budgets. In this position, you are expected to energize teams, inspire confidence in clients through a deep commitment to their business, and effectively partner with senior executive leadership. Who You Are: • An expert in: ○ What and who is trending and applying that to brand owned social channels and influencer programming in both planned and real-time moments ○ How to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments • Culturally savvy with a can-do, future-forward approach and attitude • Creative and not a box checker • A critical thinker who goes beyond the surface level • Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects • Someone who thrives in fast-moving and collaborative (read: not toxic) environment ○ We have a one-team one dream approach; there is no “me” in team • Exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do: • Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion • Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid • Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion ○ Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.) ○ Understand how to read a brand book/VIS ID and evolve it for social ○ Strong knowledge of paid media and ability to provide recommendation on paid approach ○ Demonstrate program success via strong reporting and storytelling • Lead influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including: ○ Identify and proacti