Senior SEO Automation Engineer (m/f/d)

We run SEO for a car rental and mobility business operating in 100+ markets and 30+ languages. At that scale, the constraint is almost never knowing what to do: it's doing it consistently. We're based in Lisbon and we're hiring a Senior SEO Automation Engineer (m/f/d) who applies automation specifically to organic search. This isn't a role where you'll occasionally write scripts, but where automation itself is the job, as GenAI and agentic workflows become part of how SEO actually runs. This role builds and maintains the systems that make multi-market SEO survivable. Sounds interesting? Then apply now and join your team orange! YOUR ROLE AT SIXT • You build and own the automation layer that runs across markets and languages without manual intervention: content pipelines, reporting systems, QA frameworks, and monitoring tools that everyone in the team can use • You wire the SEO stack together: GSC, GA4, BigQuery, CMS platforms, and third-party SEO tools, because much of the value sits in the joins • You apply GenAI and agentic workflows to real SEO problems: automated content QA, keyword clustering, intent classification, structured-data deployment, and other repetitive analysis work that's currently done by hand across every market • You instrument what is hard to see: crawl-budget and log-file analysis, indexability and rendering diagnostics, tracking gaps, and monitoring for things that break quietly across a multitude of markets • You work across the pillars and the organization, partnering with Technical, Content, Local, Data, Brand, and other pillar leads to identify what's worth automating, plus Engineering, InfoSec, and Legal on integration and compliance questions (data privacy, the EU AI Act) • You make it survivable through documentation, handover, and enough operational rigor that your systems outlive your involvement in them • You work in a focused engineering role: you'll write real code and ship real systems, but this isn't a path into our core engineering org or a strategist position (measured on what's built and running, not on decks), and it's not agency-managed (you work alongside vendors but the building is yours) YOUR SKILLS MATTER • Experience You have some years of experience combining SEO (technical and/or data-heavy) with hands-on automation or software development, and you've shipped automation that exists, ran in production, and got used • API integration expertise You have hands-on experience with API integrations and automation tooling (n8n, Make.com, webhooks, or custom scripting) • Web fundamentals You understand how the web actually works: HTTP, crawling, rendering, indexability, caching, CDNs • Solid SEO knowledge You know on-page, technical, and enough of off-page and content work to know what's worth automating • AI tooling fluency You use AI coding tools as a serious part of your workflow, and you can tell the difference between output that works and output that only looks like it works • Communication skills You speak fluent English and can explain technical systems to non-technical stakeholders WHAT WE OFFER • A Global Tech Hub in Lisbon Join a thriving international tech community and work alongside engineers, product experts, and business teams who turn ideas into real impact. Our hubs at Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações are where great tech gets built • Learning & Knowledge Exchange Level up through regular events with internal and external speakers. We value curiosity, continuous learning, and open exchange – across teams, disciplines, and borders • Flexible Work Setup Two office days a week, flexible hours, and modern spaces built for both deep focus and team collaboration – work the way that brings out your best • Time Off & Wellbeing Enjoy 2