Director, Agency Partnerships

Director, Agency Partnerships – NORAM (Pod Lead) Smartly.io is hiring a Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes. This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration. What You’ll Do Commercial Ownership & Growth • Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement • Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets • Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients • Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams • Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution Agency Leadership & Influence • Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives • Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution • Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals Team Leadership & Player-Coach Execution • Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution • Personally own and advance priority opportunities while modeling strong sales fundamentals, including qualification, account planning, and close discipline • Inspect deals, provide hands-on coaching, and raise execution standards across the pod • Foster a culture of accountability, collaboration, and continuous improvement Operating Rigor & Cross-Functional Leadership • Maintain accurate forecasting and pipeline hygiene, using data to drive prioritization and decision-making • Partner with Sales Ops and Enablement to improve repeatability, role clarity, and commercial consistency across the agency motion • Provide structured feedback to Product and Leadership based on frontline commercial learnings from agencies and clients What Success Looks Like • Consistent delivery against both individual and team revenue targets • A healthy, well-qualified pipeline with clear paths to close • Strong internal confidence in your ability to lead deals, not just relationships • Agency partners who see Smartly as a strategic growth driver and invest accordingly • A pod that executes with rigor, clarity, and increasing commercial maturity What We’re Looking For • Proven experience leading enterprise or agency-led sales motions with clear ownership of revenue outcomes • Demonstrated success operating as a player-coach, carrying a personal quota while leading others to deliver against shared targets • Strong deal leadership experience, including closing complex, multi-party opportunities • Experience forecasting, inspecting pipeline, and holding teams accountable to commercial goal