Senior GTM Technology Administrator

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Are you the person who can make a go-to-market technology stack behave like a single engine rather than a pile of disconnected tools? Do you move fluently between Salesforce and the marketing platforms that sit on top of it — keeping them integrated, configured, and running as one reliable system? If you are a certified Salesforce Administrator who also lives in marketing automation, obsesses over data integrity, and takes pride in building solutions that teams actually trust, then this is the role for you. We are looking for a Senior GTM Technology Administrator to be the technical backbone of how Marketing and Revenue operate across our multi-product platform. Your Role As a Senior GTM Technology Administrator on the RevTech team, you will own the administration and integration of the technology that powers our marketing and go-to-market motions — with Salesforce at the core and platforms like Customer.io, routing, enrichment, and campaign tooling built around it. You are the primary owner of non-Apex solutions that connect marketing execution to the CRM, from problem definition through implementation. You will be the technical owner behind Marketing's operating model — standing up, integrating, and maintaining the systems that execute what the Marketing Operations team designs, rather than owning the campaign or funnel strategy yourself. Partnering with RevTech leadership, the Salesforce Product Manager, Marketing, Sales, and Customer Success, you will keep the stack connected, keep data flowing cleanly, and keep the tools configured to do their job. This is a hands-on, senior individual-contributor role for someone who wants deep ownership of a connected GTM technology stack. What You Will Work On • Marketing & GTM Technology Stack Ownership: Own the administration, configuration, and integration of the marketing technology stack — including Customer.io and adjacent marketing automation, enrichment, and routing platforms — ensuring tools are connected, optimized, and feeding clean data to and from Salesforce. • Salesforce Declarative Development & Ownership: Serve as the go-to owner for all non-Apex solutions supporting GTM and marketing data flows. Build and maintain Flows, validation rules, page layouts, custom objects, and campaign structures that automate lead and lifecycle processes end to end. • Lead Routing & Scoring Administration: Configure and maintain the systems that execute lead intake, enrichment, scoring, routing, and suppression. Implement the rules Marketing defines as accurate, monitored logic in Salesforce and the routing tools, and keep them reliable as needs change. • Marketing Automation Administration: Administer Customer.io and related platforms — managing configuration, integrations, deliverability, consent, and the data sync with Salesforce. Maintain the tracking plumbing (tagging, UTMs, conversion events, CRM campaign records) so campaign responses