Associate Director, Finance, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact This is a fantastic opportunity where we are looking for a Commercial Finance Manager to become part of the WPP Media UK Commercial team, reporting to the Commercial Business Partner. This is a key role, with an overriding objective to partner with the Commercial Business Partner and the business, whilst fostering a growth mindset to help drive KPI’s. Key Responsibilities • Provide commercial insight and performance analysis across WPP Media Solutions, supporting strategic decision-making and business growth. • Support the development of commercial and financial models for new solutions, and client opportunities. • Support key stakeholders in driving client adoption of Solutions and increasing share of wallet across our client base. Pipeline & Revenue Management • Manage and monitor sales pipeline through Salesforce, including targeting and revenue tracking. • Analyse pipeline conversion trends and develop models to improve revenue predictability. • Collaborate with commercial teams to validate assumptions, identify risks and opportunities. • Support FP&A on revenue and net sales assumptions. Margin & Profitability Analysis • Deliver analysis on net sales performance and client profitability across the business. • Identify key commercial trends and provide actionable insights to stakeholders. • Investigate and resolve discrepancies within revenue and sales reporting. Pricing, Trading & Commercial Value • Support the development and implementation of pricing strategies across clients and solutions. • Monitor delivery against commercial value agreements and trading commitments. • Analyse the impact of pricing, value delivery, and cost changes on net sales margins. Commercial Governance & Business Partnering • Conduct commercial due diligence for new client opt-in requirements • Monitor net sales performance against bonus and incentive targets (QPP). • Act as a key link between Commercial and Finance teams, ensuring commercial terms and charging methodologies are accurately applied across all revenue streams. • Provide ad hoc commercial analysis and strategic support to relevant stakeholders. • S