Director, Product (physical) (f/m/x)

Reporting Relationships • Primary Manager: COO and Co-MD • Dotted Line: CMO and Co-MD • Direct Reports: ~10 people spanning Culinary, Product Innovation, Product Strategy, Product Operations, and Product Analytics The Opportunity Factor is a healthy, ready-to-heat meal delivery service that has built a category-defining business in the US and Canada. Now we're building Factor in Europe — and although we have strong blueprints from North America, we have the opportunity to leverage the very rich multi-cultural environment in Europe to tailor both our physical and digital products to five different markets. As our Director, Product , you will own the full product vision and execution for Factor Europe. You will lead a multi-layered team of ~10 people, sit on the Factor Europe leadership team, and maintain a close dotted-line relationship with our CMO to ensure product and marketing move as one. This is a rare kind of role: senior strategic ownership and real infrastructure, with the pace and ambition of an early-stage scale up. If you are a visionary builder who leads with curiosity, earns conviction through data, and holds your team to the same high standard you hold yourself — we'd love to hear from you. What You'll Do • Lead and Develop a High-Performance Product Team • Build, inspire, and manage a multi-disciplinary team — setting a clear vision, establishing the operating rhythms that allow the team to move fast, and investing in the people who will drive Factor Europe's next chapter. • Own and Challenge the Product Vision • Define a clear and compelling vision for what Factor's physical product must become in Europe — grounded in customer insight, commercially rigorous, and differentiated enough to win. Develop a deep, independent point of view on where the North American model translates and where European markets demand something different. • Push the team and the business to think beyond the current roadmap — challenging assumptions, interrogating trade-offs, and ensuring we are always working on the highest-leverage version of the product. • Act as the liaison to our global Digital Product team — representing Factor Europe's priorities in the feature roadmap and collaborating on shared global initiatives that benefit the wider business. • Drive Customer Retention and Commercial Performance • Own customer retention levers as your north star. Build a rigorous, evidence-based view of what drives it and rally the team around interventions that move the needle. • Make product decisions with full awareness of their P&L implications. Take calculated risks, track outcomes honestly, and move quickly to learn and adjust when bets don't pay off. • Build for Multiple European Markets • Lead our effort to find product-market fit across five distinct markets — understanding how consumer preferences vary by culture, and building a proposition that resonates locally while scaling efficiently. • Share learnings across geographies and partner with peers across the HelloFresh Group to continuously raise the bar. • Support new channel strategies, understanding and adapting products for different customer bases. • Align Product and Marketing Strategy • Work closely with the brand & marketing team to ensure product roadmap and marketing strategies are fully synchronised — so what we build, how we talk about it, and how we sell it form one coherent proposition. • Act as the product voice on the leadership team, articulating a compelling vision for where the product needs to go and why. Who You Are • A visionary leader who executes. You set a compelling direction, bring your team with you, and roll up your sleeves to make it happen. • Customer-obsessed and analytically rigorous. Sharp instincts backed by disciplined dis