Demand, Content & Brand Marketeer (Full-Funnel Owner)

Are you the kind of marketeer who can take a blank page and turn it into pipeline—by building a clear point of view, sharp messaging, and campaigns that actually convert? Do you enjoy owning the whole journey, from first impression to qualified lead, and improving it relentlessly with data? At AIMMS, our optimization technology powers mission-critical decisions for global enterprises—helping leaders run smarter supply chains, plan production, and allocate resources at scale. We’re 37 years old, we lead our space, and we’re scaling. That means we need a marketeer who sees brand and content as growth engines and can move the needle on awareness, consideration, and revenue impact. We’re hiring a Demand, Content & Brand Marketeer who will own the full funnel. A Role You Can Shape This is not a “make a few posts and manage some assets” role. It’s a high-ownership seat in a growing marketing team, with room to grow and the ability to influence how AIMMS shows up in the market. You’ll combine strategic thinking with hands-on execution. Your work will be visible, measurable, and tightly connected to business outcomes. We are looking for a Revenue Operations Analyst who is hands-on, AI-native, and excited to own the day-to-day reality of our GTM stack—making it trustworthy, usable, and scalable. You’ll have the mandate to: • Own the funnel, end-to-end: From brand awareness through to lead generation and conversion—connecting messaging, content, and campaigns to pipeline. • Build a coherent market presence: Tighten positioning, voice, and visual consistency across all channels so our story is unmistakably AIMMS. • Operate like a growth-minded creative: Launch, measure, iterate—treating content, landing pages, and campaigns as levers you continually improve. • Collaborate across the business: Work closely with Sales and Product to ensure we attract the right ICP, address real buyer pain, and support revenue outcomes. • Work globally, across industries: Gain hands-on experience in global marketing operations and exposure to a wide range of sectors where optimization matters. You will: • Plan and run demand-generation campaigns tied to pipeline and revenue. • Create content that attracts, educates, and converts your ICP across web, blogs, case studies, and other formats. • Keep messaging and creative consistent across channels, writing clear, persuasive copy. • Measure performance and improve traffic, lead generation, conversion, and ICP engagement. • Partner with Sales, Product, Design, and Growth to align campaigns with buyer needs and optimize execution.