Digital Manager

About H: H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI. Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries. The Role Large enterprises find H through a referral, an event or a headline, and then they land on our website. Today that moment converts too little, and we can't fully measure it. Your mission is to make our website and online channels the first source of qualified enterprise pipeline for H, worldwide You will own H's online engine, as a senior individual contributor in the Growth pillar of our marketing strategy, alongside Brand and Product Marketing. You'll lead the redesign of our website with a web agency, own its performance and conversion, build our organic visibility on search engines and in AI answers (SEO and GEO), and steer our paid agency on LinkedIn, Google and other channels. Your focus is the enterprise funnel: C-level and IT decision-makers in large accounts, demo requests, and long sales cycles run with our Sales and FDE teams. Every choice you make is judged on one question: does it create qualified pipeline? You'll work hand in hand with the Brand Lead (identity), the Content Manager (words), Sales and RevOps (HubSpot), and our external web and paid agencies. What You'll Do Lead the website redesign (Foundations) • Own the redesign of h.company end to end: brief, select and steer a web agency, from architecture and UX to build, launch and iteration. • Set the site's technical standards: CMS, performance, accessibility, security, and a multi-market setup (France, UK, US) that scales. • Own tracking, analytics and attribution, with a clean integration into HubSpot, so every visit, campaign and demo request can be traced to pipeline. • Decide the platform, architecture and conversion choices; the Brand Lead owns identity, the Content Manager owns copy. Turn visitors into pipeline (Conversion) • Design the journeys that turn enterprise visitors into qualified demo requests, by persona (C-level, IT and business leaders) and by use case. • Run a continuous testing roadmap (A/B tests, landing pages, forms, demo flow) and decide what ships on evidence. • Work with Sales and RevOps on lead qualification and routing, so the leads you generate are the ones Sales wants. Own our organic visibility (Organic: SEO & GEO) • Lead technical and strategic SEO: site health, information architecture, keyword strategy on enterprise AI and automation topics, international SEO. • Build our presence in AI answers (ChatGPT, Perplexity, Gemini, AI Overviews): experiment, measure our share of voice, and turn what works into a method. • Partner with the Content Manager on the content that ranks and gets cited. Steer paid acquisition (Paid) • Own paid strategy and budget, and steer our paid agency on LinkedIn, Google and other channels (Reddit included, where it serves the funnel). • Brief, challenge and arbitrate with a pipeline logic, not a click logic: cost per qualified lead, cost per opportunity, influence on target accounts. • Support account-based campaigns on our priority enterprise accounts with Sales. Build the function • Manage the digital budget and agencies (web, paid, freelancers). • Report on performance monthly: traffic, conversion, organic and AI visibility, paid efficiency, pipeline generated. • Use our own AI agents where they help, and test new tools before others do. What Success Looks Like in 6 Months • The new website is live, fast, multi-market, and fully tracked from first visit to opportunity in HubSpot. • Visitor-to-demo conversion has improved by [X], and the website is a top source of qualified enterp