Creative Systems & Optimization Manager

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About the role

HelloFresh is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the operating model behind our XPOD studio. As the single intake owner across Paid Social, Organic Social, Brand Partnerships and localization, this role turns a complex, multi-brand production slate into one prioritized, efficient engine — ensuring the highest-impact work moves first. XPOD Creative Studio is focused on delivering a high output of creative assets to drive growth across paid channels. Day-to-day, that still means hands-on project management - scoping, scheduling, resourcing, and driving projects through to completion across TikTok, Reels, Snap, Pinterest, YouTube and beyond. We move fast, flex with business needs and operate at the intersection of creative and performance. The right candidate is fluent in Growth, obsessed with efficiency and skilled at building systems that help creative teams move faster and smarter. This is not a traditional Creative Operations/PM role. You’ll proactively build AI-powered workflows, automate manual processes and keep stakeholders across Growth, Brand, Influencer and markets aligned and moving. In close partnership with Growth Ops, you’ll continuously test and embed smarter ways of working into the studio’s day-to-day operations. You will … • Own the design and evolution of the studio's operational workflows - building frameworks flexible enough to move with shifting business needs, yet structured enough to scale and stay easy for others to follow. • Apply strong project management fundamentals - setting milestones and deadlines from a brief, driving the decisions needed to execute within time constraints, and pushing every project through to completion, even when things are ambiguous or change at the last minute. • Own all studio intake as the single point of contact for every video brief across brands and channels: scoping, prioritizing, and routing every request against total studio capacity • Identify, evaluate, and implement automations, AI tools, and templates that lift the studio's operating efficiency. • Maintain the studio's performance data and reporting - trends, production velocity, and project-level status - keeping the Head of Creative Production, project teams, and other stakeholders ahead of timelines and risk. • Coordinate schedules and workflows with the wider creative operations team and Growth Operations, keeping cross-studio campaigns and the paid social content pipeline in sync. • Stay close enough to every project in the pipeline that creatives always have what they need to keep moving, and that no question sits unanswered long enough to cause a delay. • Work closely with stakeholders and creative teams to shape expectations and define project scope, and manage those relationships day to day - including negotiating, and where necessary pushing back on, channel requests against budget and priority so the studio's limited creative capacity goes toward what the business actually needs. • Own resourcing and allocation across the creative team - assessing priority, balancing workload and timelines, and adjusting on the fly so creatives can sustain their pace without projects slipping. • Onboard, train, and manage freelance creatives and creative partners or vendors, flexing the team's capacity up or down against demand. • Partner with global stakeholders on localization, translation and versioning of assets, ensuring creative holds up at both a product and creative level in every local market. • Ensure projects launch on time and to expectation, and drive the post-campaign assessments that follow. • Bring critical thinking to competing business interests, cross-functional friction, and risk resolution. You are… • Impeccably organized, with an eye for det

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