Director, Commercial Sales, Retail & Foodservice

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About the role

Director Commerial Sales, Retail & Food Service This is a hybrid role to the NYC HelloFresh Headquarters Factor is building the next growth platform in fresh prepared meals. We've already built one of the leading DTC meal brands in North America, and now we're extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals. We believe this is a category ready for real disruption, and early signals show that Factor's product, brand, and customer promise are resonating. This role sits at the center of that build - an exciting opportunity to help define a new category from the ground up. We are hiring a Director, Commercial Sales, Retail & Foodservice to lead two of our most important New Channels growth areas. Reporting to the General Manager, New Channels, you will own the commercial P&L, build the operating playbook, and lead the sales and planning team. You'll make the portfolio-level calls across accounts, channels, pricing, trade, forecasting, and resource allocation, and partner closely with supply chain, marketing, finance, operations, and strategy to bring Factor to market at scale. This is not a role for someone looking to manage a mature business. The right person combines CPG sales leadership, account strategy, P&L discipline, and hands-on operating ability. It is a role for a builder: someone energized by ambiguity, driven by data, and ready to help write the playbook for one of the most exciting food brands in the country. You will... • Own annual Retail and Foodservice revenue delivery at the portfolio level, including the commercial P&L narrative across revenue, margin, trade spend, contribution, and variance to plan. • Lead commercial inputs into the AOP and build the multi-channel commercial roadmap in partnership with Sales & BD, Sales Strategy & Planning, Finance, Supply Chain, Operations, and Marketing. • Set portfolio-level retailer and channel priorities across mass, club, grocery, specialty, foodservice, and future growth channels. • Own pricing architecture, trade guardrails, and governance around JBPs, long-term agreements, and major retailer commitments. • Partner with the Head of Sales & BD on account prioritization, new account development, customer strategy, and business case pressure-testing; support senior customer relationships and escalations as needed. • Develop and scale the Foodservice commercial strategy, including customer prioritization, distributor / operator partnerships, route-to-market decisions, and the right resourcing model as the channel grows. • Lead the commercial operating rhythm across sales, planning, finance, supply chain, and marketing, keeping the team aligned on priorities, risks, decisions, and handoffs. • Sponsor S&OP from the commercial side and set the bar for forecast accuracy, trade ROI, customer meeting quality, category reviews, and new item commercialization readiness. • Own broker governance, broker QBRs, distributor business reviews, and commercial partner performance management. • Manage and coach the commercial team — Head of Sales & BD, Sales Strategy & Planning, and future Foodservice lead — and sequence future hiring against revenue milestones. • Represent Retail and Foodservice priorities to senior Factor and HelloFresh leadership with clear, data-backed, decision-ready recommendations. You are... • A commercial builder: you have built or materially scaled commercial sales processes, teams, and customer relationships in a high-growth environment. • P&L-oriented: you own the commercial number and the tradeoffs behind it - pricing, trade, cost-to-serve, and resource allocation - and you translate them into practical business decisions. • Deeply analytical and data-driven:

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