Head of Growth (AD), Pets Table

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About the role

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization. We are looking for a strategic and hands-on Associate Director, Growth Marketing to own our acquisition engine end to end. Reporting to the CMO, it’s a unique opportunity to be a key part of one of the fastest growing pet brands while getting the infrastructure and support of HelloFresh Group (a leader in human food commerce). You will own the bottoms-up marketing budget and plan, steer spend across a diversified channel portfolio, and be directly accountable for growth outcomes (ROI, CAC, Acquisition volume, etc.). You’ll manage a small team as well as external agencies and partners, and work cross-functionally to make sure our growth strategy is aligned with the broader business. If you’re a builder who’s equally comfortable steering a budget model and getting into the weeds of a campaign, this is the perfect role for you. You will… • Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets • Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels • Sit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more • Own relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performance • Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition • Design and run tests across creative, discounts, and landing pages — clearly documenting results and building business cases that quantify impact • Partner cross-functionally with Creative, Tech, Analytics, and CRM teams • Build and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadership • Present performance, plans, and recommendations to senior leadership on a regular cadence • Jump in hands-on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourself You are… • Passionate: you get excited by driving growth and scaling up brands (and you love pets!) • A Marketing Generalist: you know what works and what doesn’t. You’ve scaled brands’ budgets and know how to structure ad accounts to achieve profitable growth. You’ve managed 3 or more paid marketing channels with profitable unit economics • A Paid Social Wizard: You live and breathe Meta Ads Manager and know how to scale brands through Paid Social ads • Analytical: data is your friend; you’re able to translate numbers into decisions and strategy. You naturally frame ideas and initiatives in terms of core marketing metrics, not just gut feel • Customer-centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own work • Adaptable: you can context-switch quickly without losing quality or momentum Resourceful: you work well both in a team setting and autonomously. You don’t need to wait for clear instructions before you can take action and launch successful initiatives • Comfortable with ambiguity: you can build structure and process where it doesn’t exist • Entrepreneurially Minded: you have vision, passion, and imagination; you are not

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