Marketing Operations and CRM Expert (Hubspot)

Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: pro.doctoralia.es Why join us? Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – Make a difference now and build for long-term success. Job Description This role is remote within our markets The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates. Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution. They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives. How will you make an impact? • Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance • Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team • Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms • Build and refine predictive lead scoring models to enable smarter prioritization and higher conversion • Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions • Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation • Create, manage, and document system processes, and train all users on best practices • Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance • Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion • Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation • Be responsible for data security and governance for information flowing in and out of the marketing systems • Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems • Drive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teams • Stay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stack • Be part of the evaluation of future technology solutions to meet the evolvi