Digital Experience Specialist - Canada

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote, full-time position, and is open to candidates across Canada. We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results. You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work. Key Responsibilities - Website Redesign & Optimization: • Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement Key Responsibilities - Brand and UX Consultancy: • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities Essential Functions & Success Factors: • Deliver high-quality, on-spec work within established deadlines • Communicate clearly and confidently with internal teams and client stakeholders • Collaborate across departments including design, development, content, and SEO • Track project progress in internal project management tools • Review and edit deliverables from colleagues as part of peer-review workflows • Maintain alignment with client goals and internal quality standards • Assist with formatting, information synthesis, and reporting as needed Additionally, this role may work toward: • Exploring and developing new service offerings, with the support of managers and senior colleagues. • Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general. • Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes. • Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks. Growth & Development Opportunities: • Contribute to the evolution of service offerings and internal processes • Stay current with industry trends in UX, data analys