Jobs / United States / HelloFresh Benelux B.V.
Senior Associate, CRM - Green Chef
HelloFresh Benelux B.V. · 🇺🇸 New York, NY, United States
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About the role
Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainable brand in the HelloFresh portfolio. This is a dedicated, brand-embedded role, sitting on the Green Chef marketing team and working in close collaboration with the global CRM team. This role represents a meaningful investment in building Green Chef's CRM capability as a standalone growth engine. You will be primarily focused on building, QA-ing, deploying, and optimizing flows across Activation and Reactivation customer segments, with future growth potential across other segments. This role is great for builders who enjoy getting things done - with precision, speed, and a continuous drive to improve performance. You will collaborate closely on strategy, and will have a direct impact on some of Green Chef’s largest initiatives. This role reports to the Head of Marketing, Green Chef and collaborates closely with the global HelloFresh CRM team. You will … Email & SMS Strategy & Optimization • Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers • Bring cross-market insights and best practices into the Green Chef roadmap • Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation Campaign Build, QA & Deployment • Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment • Maintain rigorous quality control across segmentation, personalization, and creative merging • Ensure accurate, on-time delivery against weekly-quarterly campaign goals Trigger Flow & Automation Management • Design, build, and manage trigger-based flows and automated customer journeys • Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity • Support technical migrations as part of the broader tooling roadmap Analytics & Performance Reporting • Regularly report on CRM channel performance e.g. conversion rates, deliverability, engagement • Drive A/B testing across content / creative, segmentation, offers, etc. • Translate data into actionable insights and drive a continuous feedback loop of improvement • Includes identifying white space and incremental growth opportunities, translating into test & initiative roadmaps, and executing Cross-Functional Collaboration • Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time • Partner with Analytics to scope new opportunities for performance improvement • Serve as the CRM point of contact for Green Chef across internal and global stakeholders You are… An exceptional operator: you take pride in flawless execution and treat accuracy and timeliness as non-negotiable Detail-obsessed and process-driven: you thrive on operational excellence and bring structure to ambiguous situations Data driven: you're comfortable in channel data, know how to find the story, and communicate it clearly to stakeholders Automation-minded: you're always looking for ways to do more with less manual effort and scale what's working Results-oriented : you focus on outcomes—revenue generated, customers acquired, and continually push for innovative growth initiatives A strong collaborator: you work effectively across functions and levels, from day-to-day execution partners to senior leadership Proactive and self-directed: you identify gaps, flag risks early, and bring solutions, not just problems Adaptable: you thrive in fast-paced environments