Senior Machine Learning Product Engineer, Communications, Growth Alliance

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About the role

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month. Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech. HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future. About the role: What's in the Box The Communications tribe, a key part of the Growth Alliance, enables our brands to deliver highly personalized, meaningful interactions with our users across global markets. As a Senior Machine Learning Product Engineer within this team, you will drive a direct business impact by shaping the intelligence behind how, when, and what we communicate with our customers. Your work will primarily focus on three core initiatives: • Send Decisioning: Improving the data layer and integration for the decisioning engine, specifically utilizing the company's existing feature store and feature sets, to optimize our communication channels (email, SMS, and push notifications). Your models will automate the logic that determines the most relevant message and timing for each individual user. • Intelligent Funnel: Supporting a collaborative, cross-tribe initiative aimed at personalizing the post-click experience. You will streamline the content generation process to reduce manual work when creating email marketing copy. • AI-Assisted Content & Search: Developing automated asset retrieval to select images based on context during email creation, moving away from manual selection. Additionally, you will develop tools that assist marketing teams in the automated composition of new, high-performing communication assets. To succeed in this project, you should be a pragmatic and curious problem solver who excels in a cross-functional environment. Success involves translating complex user behavior into scalable models, identifying opportunities to improve our data foundations, and balancing technical depth with a strong focus on driving user engagement. At HelloTech, flexibility and cross-functional collaboration are core to how we work. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects. What you’ll do: The Recipe At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier. • Own & elevate ML infrastructure: Build, maintain, and refine the core repositories, developer tooling, and engineering workflows that enable the team to organize, scale, and deploy production ML systems smoothly. • Build and operate data products and machine-learning systems , taking them from experimentation through production

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