Field Marketing Senior Analyst, (TMT Commercial Business)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Role We are seeking a proactive, strategic, and detail-minded Field Marketing Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies. Key Responsibilities • Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region. • Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion. • Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads. • Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics. • Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources. • Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences. • Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands. Qualifications & Requirements • Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus). • B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines. • Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows. • Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments. • Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams. • Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and