Senior Partner & Field Marketing Manager Nordics (m/f/x)

About this role We are seeking an ambitious Field Marketing Manager to establish and lead Eye Security's market presence in the Nordics region. This is our first marketing hire in a new market, giving you the unique opportunity to build marketing from the ground up in Stockholm, Sweden, and subsequently expand into Denmark and Norway. In this role, you will own the strategic and operational foundation of marketing in the Nordics. You will develop go-to-market strategies, drive qualified pipeline, activate partner ecosystems, execute campaigns, and measure ROI. Reporting to the Head of Marketing Benelux & Nordics, you'll work independently and collaboratively with our central Marketing team, sales organization, partner network, and internal stakeholders to establish Eye Security as a trusted cybersecurity partner across the region. What you will do - Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market. - Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile. - Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement. - Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners. - Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together. - Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads. - Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget. - Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership. - Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact. What you will need - 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation. - Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results. - Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch. - Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential. - Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity. - Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals. - Language skills: Fluent in English and Swedish required. - Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines sim