Automation Specialist, Customer Success

At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Automation Specialist, Customer Success (Inbound) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: We are looking for an Automation Specialist, Customer Success (Inbound) who does more than answer the queue. We need someone who looks at how we work and asks how to make it faster, smarter, and less repetitive. This role is the first line of defense for our global customers, and it requires treating the inbound queue as a workflow to improve, rather than a stack of email to clear. You’ll manage reactive volume for our digital segment, triage non-technical requests, and spot “at-risk” signals in customer communications. Just as important, you’ll bring ideas for automating the repetitive parts of that work and help build them, using our existing tools (Salesforce, Gainsight, and Front) alongside AI tools already available to you (Claude, Gemini, Rovo, and our in-built Slackbot). What you will be doing: • Bring and pilot automation ideas: spot repetitive, high-volume patterns in the queue (triage, tagging, routing, drafting) and propose or build automations using Salesforce, Gainsight, Front, and AI tools like Claude, Gemini, Rovo, or Slackbot to handle them. • Use AI-powered tools daily to synthesize customer context and speed up the resolution of complex inquiries, moving beyond manual lookups. • Triage incoming requests to distinguish between support issues, strategic adoption blockers, and commercial opportunities. • Identify "at-risk" customers based on sentiment and inquiry type, escalating to leadership or specialized teams when necessary to prevent churn. • Guide customers to existing self-service resources (Community, Knowledge Base, Toolkits) to foster independence and faster time-to-value. • Utilize internal AI agents and Knowledge Base tools to retrieve answers efficiently and assist in drafting accurate, empathetic responses. • Own communication in the Customer Success inbound queue (email/slack/Jira), acting as the primary point of contact for non-technical customer inquiries. • Maintain accurate records of customer interactions in Salesforce and Gainsight to ensure a complete view of customer health. • Collaborate with the Finance and AR teams to quickly resolve billing or administrative blockers that frustrate customers. • Identify trends in inbound questions, turn recurring ones into automated responses, macros, or workflow rules the whole team can reuse, and share the pattern with the Content team for future toolkit creation. • Review and analyze the customer base to identify and surface growth opportunities to the Sales Account Executive based on inbound signals. Here is what you will need to know/have: Successful candidates will have the following education, experience, and skills: • College degree (Bachelor or equivalent) • AI & Tech Savvy: Demonstrated ability to use AI and automation tools to streamline workflows, process information, and increase personal efficiency. • Exceptional communication ski