Senior Product Marketing Manager

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back. Starting with MSPs, we’ve spent five years perfecting accounts receivable, and we’re now expanding into accounts payable, AI-powered analytics, and beyond. We’re at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially. We’re growing fast, thinking big, and building a global team that wants to be part of something that lasts. We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact. If you’re energized by real problems, real customers, and real impact, we want to hear from you! WHAT WE’RE LOOKING FOR We’re looking for a Senior Product Marketing Manager to help build the product marketing function at Alternative Payments. As we expand beyond accounts receivable into accounts payable, AI-powered analytics and broader money movement, we need someone who can define who we’re building for, shape how we communicate our value and bring Product, Sales and Marketing together around a clear go-to-market strategy. You’ll own the foundational product marketing work across our products and verticals—from ICPs, personas and buyer journeys to positioning, product launches and competitive intelligence. This is a hands-on builder role for someone who understands what strong product marketing looks like, is comfortable creating the motions that do not yet exist here and can turn customer and commercial insight into a story the market understands. You’ll be joining a growing team at an important stage in our evolution, with significant visibility and the opportunity to shape how product marketing operates at Alternative Payments. This hybrid role is available to candidates who are eligible to work in Canada. You'll be required to spend 3 days a week (Mon - Wed) in our centrally located downtown office (Queen W + Spadina). WHAT YOU’LL DO - Own and evolve our ICPs, buyer personas and buyer journeys across our products and priority verticals. - Develop clear, differentiated positioning and messaging grounded in customer needs, market evidence and the problems our products solve. - Partner closely with Product to understand the roadmap, influence go-to-market priorities and determine how and when new capabilities should be introduced to the market. - Own the product launch roadmap and go-to-market strategy for new products and major releases, coordinating across Product, Sales and Marketing from planning through execution. - Build and maintain our competitive intelligence program, including competitor positioning, pricing, product direction, key differentiators and defensible reasons to believe. - Analyze sales calls, pipeline performance, win/loss data, customer feedback and market research to identify why we win, why we lose and which messages resonate most strongly. - Conduct customer, prospect and Sales interviews and supplement internal insight with third-party research, user testing or market studies where needed. - Translate research into practical resources that help our GTM teams succeed, including messaging frameworks, sales enablement, objection handling and launch narratives. - Shape the story behind product-led campaigns and launch moments, including briefing content and developing the narrative for webinars, presentations and other market-facing initiatives. - Lead working sessions and build alignment across Product, Sales, Marketing and senior leadership, confidently recommending a direction when perspectives differ. - Establish the processes, workplans and measures of success ne