Senior Director, Brand

Help Us Build The Future of Travel At Airalo, we make it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access mobile data in over 200 countries and regions. We’re a fully remote team of 400+ people across 60+ countries, building a product used at a global scale every day. Work here is structured but fast-moving, with clear ownership and the space to make decisions without unnecessary layers. For many people joining us from the UK, it’s the combination that stands out: transparency, meaningful autonomy, and the ability to do high impact work without in office constraints. Your Next Destination • Location: Remote, anywhere in the UK. • Contract: Full-time, permanent. • Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74 • Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: • Life at Airalo · España : https://airalo-public.notion.site/life-at-airalo-espana • Life at Airalo · United Kingdom : https://airalo-public.notion.site/life-at-airalo-united-kingdom • Life at Airalo · United Arab Emirates : https://airalo-public.notion.site/life-at-airalo-united-arab-emirates Airalo is looking for a Senior Director, Brand to own our global brand strategy and lead the team that brings it to life across every market and every product line — B2C, B2B, and B2B2C. Reporting to our Chief Marketing Officer, you'll sit on the marketing leadership team, own the brand P&L conversation, and lead a multi-disciplinary team spanning brand management, creative, and brand systems. This is a senior leadership role: you're not just executing brand strategy, you're setting it, building the team and structure to scale it, and developing the next generation of brand leaders underneath you. What You'll Do: Brand Strategy & Vision • Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data. • Set brand direction, product launch strategy, and go-to-market plans across all active regions (APAC, Arabia & Africa, Europe, North & South America). • Represent brand at the marketing leadership table — advising the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions. Team Leadership & Development • Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones. • Recruit, coach, and develop your team's managers, building bench strength and a clear path for their own progression into leadership. • Own team structure and resourcing decisions as the function scales. Brand Performance & Governance • Monitor and analyze brand and category performance, market penetration, and new user acquisition, including competitive benchmarking against forecast. • Own brand tone of voice, guidelines, and governance across every channel and market, ensuring consistency at global scale. • Report brand health and performance to senior leadership, translating data into clear action plans. Brand Experience & Execution • Direct internal teams and creative agencies to build fit-for-purpose toolkits (copy, digital, social, eCommerce, in-store/activation) and guide local delivery teams on execution. • Own content marketing strategy — driving traffic, engagement, lead generation, retention, and brand awareness across email, social,