Senior Social Strategist

Senior Social Strategist Department: Social Strategy Location: London Contract type: 12-month Fixed Term Contract Full Time/Part time: Full time Reporting into: Head of Social Strategy About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. We are the most awarded agency in Europe and we specialise in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors, Mondelēz International, Unilever, and many more. Ogilvy is reimagining how brands are built in the age of social, and has built a team of social experts who embrace the chaos of social, using it as the business engine behind the brand and creating earned-first impact through creativity. The Role: This is an exciting opportunity at Ogilvy to play a key role in elevating our social capabilities for 2026 and beyond, helping us redefine our social and content offer and realize our new global ambition of ‘building social brands’. Ogilvy is seeking an experienced Senior Strategist who will sit within our Social Strategy team. They will be responsible for collaborating closely with clients to gain a deep understanding of their businesses, target audiences, and brand values and developing bold creative strategies that answer their unique challenges. You’ll take full ownership of key workstreams and use your deep social knowledge to develop innovation strategic solutions. You’ll also benefit from being part of Ogilvy’s wider strategy community where you’ll work alongside - and learn from - specialised strategists in PR, influence, brand and experience, as well as experts in behavioural science and consulting. As a mentor and a leader, you’ll help guide and support junior team members in their professional growth and strategic development, because you know what great social strategy looks like. You’ll advocate for diversity of thought and champion inclusive approaches from the team, because you know that strategy can come in lots of different flavours and a great insight can be found anywhere. Key Responsibilities: • Strategic development and execution: Lead the development of social and content strategies, playbooks, workshops, and measurement frameworks for clients (with guidance from the team lead on bigger projects). Adapt the strategic output based on client need (e.g. tissue decks, strategic responses, paths forward, workshops, etc). Define the brands’ role of social and create messaging frameworks with clear content pillars, all laddering back to the overall brand vision and supported by social intelligence data. Build trust and rapport with clients and colleagues and sell them on your strong strategic thinking. • Creative briefing: Develop strategic creative territories and write clear briefs for the creative team to explore them. Articulate social-first creative ideas to clients and help them understand how/ why they work. • Insight mining and creative problem solving: . Intuitively understand client challenges and leverage business data to get to the core of the problem. Uncover unexpected insights from a diverse range of sources to help shape your social communication strategies. Interpret reporting data to suggest improvements to campaign or organic social performance. • Impactful storyteller and engaging presenter: Inspire internal and external stakeholders on the strategic opportunities of social and present narratives in compelling and memorable ways. Design and lead workshops/ client presentations and act as an ideas catalyst and strategic partner for clients, asking insightful questions t