Performance Marketing Manager

Why we do what we do The mind is our window to the world. It can paint everything outside in grey or in bright colors. Whoever finds access to that window can change their perspective every day, and psychological hurdles can become chances to grow. Happiness spreads from one person to the next and across a whole society, like a quiet revolution, one mind at a time. Who we are Our mission inspires us and challenges us. Our skills, thoughts and ideas go into a product that reaches thousands of people, and that brings responsibility with it. The work asks for passion, integrity and the courage to try things no one has tried before. A team full of people who are crazy enough to think they can change the world they live in. Yes, we are a hardworking team, but not for us alone, not for money or personal fame, but for the people we serve at the center of our efforts: Our team, clients, psychologists on our platform and supporters across the country. Why this role exists Aepsy serves three audiences, each with its own timeline. Clients need support now. Psychologists are building their practice. Employers are deciding whether to unlock access for their whole team. This role leads performance marketing for all three: how people find Aepsy, what actually works, and what the numbers suggest we do next. Marketing at Aepsy is a small, focused team, and every role has a clear place in it. The Creative Marketing Lead owns copy and shapes the campaigns. The Art Director builds the visual language. The Growth Performance Architect owns the measurement architecture. You work closely with all three, bringing campaigns to the right people through the right channels, finding out what worked, and helping the team decide what to keep, change or stop. Performance with principles Our values shape how we advertise. Privacy is non-negotiable. Anyone visiting a mental health platform deserves the highest level of privacy and data security. That means no urgency or fear in our messages, no before-and-after claims, and no targeting or retargeting based on health data or other sensitive personal information. Sometimes this makes a number harder to reach. It also builds trust that lasts, and that trust is why people choose Aepsy. If strong performance combined with strong principles sounds like the challenge you’ve been looking for, we’d love to hear from you. What you’ll do • Own performance across all funnels. Clients may decide within days. Employers take longer and involve several people. Together with the colleagues closest to each audience, you define what success means for each one. • Run paid media end to end on Meta, Google, TikTok and LinkedIn. That covers structure, bidding, audiences, creative rotation, and both awareness and conversion, plus the judgement to know which of the two you’re working on. • Read the numbers and get more out of them. The Growth Performance Architect builds the measurement setup with you. You turn it into insights the team can act on. • Turn patterns into decisions. Why do people who considered Aepsy drop off before deciding? Does the response to a creative suggest it should run weekly rather than monthly? Answering questions like these is the core of the role. • Shape how people find support. Search is changing fast, and new ways of discovering things are emerging. You’ll help decide how people find Aepsy when they need it most. • Help build the team’s marketing rhythm. You’ll set up the flow for campaigns, newsletters and more, from first idea to delivery, so the whole team can rely on it. What you bring • Three to four years in performance marketing, including campaigns you’ve run end to end and at least one that didn’t go as planned and taught you something. • A data-driven mindset with a real feel for brand and