Senior Field Marketing Manager EMEA

About the Company Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense. With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud. Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world. About the Role We're looking for a Senior Field Marketing Manager to plan and execute Armada's field marketing programs across EMEA. This hands-on operator will turn regional business priorities into high-impact events and campaigns that generate pipeline, deepen executive relationships, and strengthen Armada's presence in priority markets. This role is highly execution oriented. You'll personally manage programs from brief through follow-up, spend significant time in market and on site, and partner closely with Sales to turn premium experiences and integrated campaigns into measurable business outcomes. Location Dublin, Ireland What You'll Do (Key Responsibilities) Regional Strategy and Pipeline • Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow-up actions aligned to territory priorities and pipeline goals. • Execute integrated regional campaigns across events, executive programs, account-based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey. • Create market-specific programs that reflect local business dynamics, cultural nuances, and customer needs while maintaining a consistent global brand and narrative. • Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome; use insights to optimize the portfolio continuously. Events and Executive Engagement • Personally plan and deliver Armada's EMEA field event portfolio, including the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences, partner activations, and customer programs. • Own each program from brief through execution and follow-up, including audience strategy, invitations, registration, venue and vendor coordination, content, speakers, staffing, on-site delivery, lead capture, and post-event action plans. • Create executive-tier experiences that convene senior customers, prospects, partners, and industry leaders around the issues shaping sovereign AI, infrastructure, energy, and security. • Partner with the Dublin Experience Center team to develop customer briefings and regional executive programs that accelerate strategic opportunities and deepen relationships. • Evaluate third-party event investments against audience fit, business relevance, brand alignment, and expected return; recommend where Armada should participate, sponsor, speak, or decline. Cross Functional Leadership • Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on-site engagement, and ensure ti