Sales Account Executive – UK and EU Public Sector (London, Hybrid)

Location: London Office/Hybrid Schedule: Full-Time Overview Sales Account Executives at Asset Reality own the full sales cycle with public sector agencies, from first conversation to closed contract. You'll run complex, multi-stakeholder sales processes across agencies where decisions move slowly and budget authority is rarely obvious, requiring the kind of discipline and commercial instinct to keep deals moving to closure. The goal is to understand each agency's real problem deeply, navigate to the people who control the budget, and deliver solutions that speak directly to what you've learned. As part of a small, early-stage UK/EU team, report to and work closely with the VP of Sales in the London office. You will build your pipeline and have real influence over how the go-to-market strategy develops. If you thrive on purpose-driven selling, this is a rare opportunity to do meaningful work at scale. What this role is You’ll be working in a small UK/EU focused team with a mission to convert an expansive public sector market opportunity. Your job is to build relationships of trust to get to the heart of the challenges that government agencies face when it comes to seizing and managing assets, from boats to bitcoin. You will be passionate about understanding their problem, identifying a champion and getting the attention of the economic buyer. You are comfortable owning the whole sales lifecycle, from identifying opportunities, to leading product demos, and closing deals. This is a role for someone who can run a complex, multi-stakeholder sales process with discipline and patience. Government agencies don’t move fast, and decisions rarely sit with one person. You’ll need to navigate that while keeping commercial momentum. What you’ll be doing • Learning everything about Asset Reality, our solutions, our clients and the problems we can help them solve and how we do it better than any other combination of solutions  • Generating your own pipeline, where needed, through direct outreach and event follow-up and nurturing qualified leads referred to you from the team  • Running deep discovery to go beyond the initial qualification: understanding how the agency currently works, the real problem, their current risks and full scope of impact  • Identifying and navigating to the economic buyer, using your champion and contacts as a route in  • Delivering product demos that map directly to what you’ve learned in discovery, not generic walk-throughs  • Objection handling focusing on value drivers and their pain points, not product features  • Building relationships with multiple stakeholders across the agency to build consensus and remove blockers  • Leading commercial conversations and negotiating contracts through to close  • Navigating procurement and legal processes, keeping deals moving at pace  • Managing your pipeline and providing accurate updates and revenue predictions    • Supporting a smooth handover to the customer success team once a deal closes  What good looks like • You leave every discovery call knowing more about the agency’s problem, where we deliver value, their decision-making process, and who controls the budget  • You’re consistently getting in front of economic buyers, not just champions  • Your demos are specific to what you’ve heard, not a standard product tour  • Deals progress through the pipeline with clear next steps and momentum  • Your forecasts are reliable, you meet your weekly KPIs, and you hit your quarterly targets  • You’re closing at the right value where possible, and making conscious, justified decisions when you’re not  Skills we’re hiring for These are the skills that will make the difference in this role: • Deep discovery: you are curious, you ask to learn, you listen to u