Manager, Product Management Marketing Digital Innovation & Marketing AI Champion

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Product Management Marketing Digital Innovation & Marketing AI Champion Overview As Marketing Services (MS), the marketing strategy & execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our client’s most profitable customer engagements and ultimately Mastercard preference with consumers. Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Marketing Services Product Manager. The candidates’ superior understanding of the card portfolio growth drivers and important KPIs to track blended with experience in targeted, data-driven marketing campaigns will deliver better results for clients and create their reliance on MS. We are seeking a high-caliber marketing professional with deep expertise in acquisition and engagement strategies, strong grounding in digital and data-driven marketing, and proven experience in driving innovation using AI and emerging technologies. This individual will play a pivotal role in elevating Mastercard’s value proposition across both traditional and non-traditional segments. Beyond financial institutions, the role will focus on unlocking new partnership opportunities with merchants, telcos, government entities, and broader ecosystem players. Role & Responsibilities - Champion a culture of innovation within MS by proactively identifying innovation opportunities, benchmarking global trends, and introducing new methodologies and tools that redefine how Mastercard and its clients approach customer acquisition and engagement. - Grow MS revenue by designing and implementing next-generation, AI-enabled marketing solutions that are scalable across issuers, merchants, telcos, governments, and emerging ecosystem partners. These solutions will integrate Mastercard’s data assets, advanced analytics, and marketing technology to deliver end-to-end acquisition, engagement, and portfolio growth programs that materially differentiate Mastercard in both traditional and new segments. - Leverage AI, machine learning, and emerging marketing technologies to design and deliver innovative acquisition and engagement campaigns, working closely with creative agencies, media partners, and technology vendors to develop breakthrough concepts, new use cases, and differentiated execution models that elevate marketing performance. - Translate new technology trends into actionable go-to-market strategies, ensuring that Mastercard remains ahead of competitors by operationalizing AI-driven campaign design, real-time optimization, and automated personalization at scale. - Identify and shape new scalable marketing plays for emerging segments (e.g., small merchants, large retailers, telcos, public-sector programs), adapting MS capabilities to fit their unique acquisition and engagement needs. - Lead experimentation frameworks and innovation sprints to test new channels, formats, value propositions, and AI tools that can unlock incremental growth for Mastercard clients