Associate Director, US Lifecycle Marketing – Immunology

Associate Director, US Lifecycle Marketing – Immunology Location: Wilmington, DE (3 days per week minimum onsite) This role is not open to remote work Position Summary The Associate Director, Lifecycle Marketing is responsible for translating our Immunology brand and indication-expansion strategy into HCP-ready marketing tactics across new disease indications within the Lifecycle Management (LCM) portfolio. This role serves as the primary tactical execution partner to the CLE/LN and SSc/IIM Marketing Directors, co-developing launch-ready collateral, digital assets, and field enablement materials that maintain a unified Immunology brand voice. The individual will partner closely with Sales Leadership, Omnichannel, Commercial Learning, and MLR to ensure consistent, compliant, and high-impact HCP engagement across all LCM indications. What You’ll Do Shape Launch Strategy into HCP Impact Bring brand and indication-expansion strategies to life by translating insights, campaigns, and messaging platforms into compelling, HCP-ready experiences across new disease indications and specialties. Partner with Sales and Brand Leadership to prioritize and sequence the tactics and assets that build HCP readiness at every launch milestone. Collaborate with marketing colleagues to deliver launch tactics that flex by indication while maintaining a cohesive brand voice. Create Connected Digital Experiences Co-create branded and unbranded iCVA experiences and HCP websites that connect strategy, messaging, and channel execution. Lead delivery of the unbranded website and its core traffic drivers in alignment with the Omnichannel Associate Director. Use the right mix of agency expertise and AI-enabled ways of working to accelerate high-quality content, shorten cycle times, and increase the return on HCP-facing investments. Empower the Field Partner with Sales Leadership, the Sales Leadership Excellence Associate Director, Commercial Learning, and CAL to create practical, launch-ready training and guidance that help field teams engage HCPs with confidence and clinical credibility. Develop an integrated suite of field-ready resources, including branded and unbranded iCVA content, sales training materials, promotional education assets, campaign pull-through tactics, and MLR-approved collateral across personal and non-personal channels. Lead Cross-Functional Delivery Serve as the key tactical partner to the CLE/LN and SSc/IIM Marketing Directors, turning brand strategy into high-quality, HCP-ready deliverables. Align with the Sales Leadership Excellence and Omnichannel Associate Directors so shared asset frameworks—including iCVA, websites, and messaging platforms—remain connected, adaptable, and true to the brand. Guide agency-of-record and vendor partners, alongside Marketing Directors, to deliver work on time, on budget, and with a clear link to strategy. Deliver with Excellence and Learn from Performance Lead the day-to-day development and progression of assets through MLR, Legal, and Regulatory review, enabling compliant, on-label, and timely HCP engagement. Work with Insights & Analytics and Omnichannel partners to understand performance across HCP touchpoints and turn those insights into stronger campaigns and assets. What You’ll Bring Essential Qualifications • Bachelor’s degree. • 5+ years of experience in pharmaceutical, biotechnology, healthcare marketing, sales, or another commercial function. • Demonstrated success leading HCP, consumer, sales enablement, or field-facing commercial initiatives. • Strong cross-functional leadership, communication, and stakeholder management skills, with experience navigating a matrix organization. • Strong analytical and business-planning capabilities. • Experience managing budgets at scale. Pre