Principal Associate - Market Research & Intelligence

Principal Associate - Market Research & Intelligence Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared values, come together to make Capital One a great company – and a great place to work. Global Enterprise Affairs (GEA) works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Position Summary: We are looking for a curious and motivated Market Researcher with a strong background in survey research to join the Intelligence team within GEA. The Intelligence team is critical to helping the organization track and understand the external landscape and what drives stakeholder needs and attitudes across a variety of financial services, advocacy, policy and consumer topics, and measuring Capital One’s  impact in the communities we serve. As a Principal Associate, Market Research, you will help answer critical business questions through primary research. This includes planning primary research studies, managing vendor relationships, and helping translate findings into insights that shape strategic initiatives, communications strategies, and business priorities.  Responsibilities • Manage and partner with external research vendors and oversee the full life-cycle of a research project • Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes • Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices • Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle • Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights • Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making  • Effectively integrate primary research, secondary sources, and marketplace intelligence to tell holistic stories grounded in business context  • Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for GEAI’s research products.  Basic Qualifications • Bachelor’s Degree or Military Experience • At least 3 years of experience managing relationships with online sample providers and survey platforms to ensure representative consumer data collection • At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side • At least 3 years of experience executing projects using survey tools and syndicated market research sources • At least 2 years of experience in Microsoft Excel • At least 2 years of experience with market research and survey research methodologies such as persona segmentation, message testing, and brand heal