Senior Product Marketing & Exhibitions Specialist

Sécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide. For the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing & Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team. Global objectives: • Drive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales. • Develop and maintain marketing and sales materials for existing and new products and applications. • Develop product marketing communication using various communication channels to promote ESS and its respective products. • Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams. • Provide marketing inputs and product communication materials to support Product Line Managers and Sales. Key responsibilities: • Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager. • Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities • Develop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content. • Collect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers. • Develop product training materials with Product Line Managers and support training for the worldwide Sales network. • Maintain product documentation for intranet and corporate purposes. • Coordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team. • Develop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities. • Contribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials. • Support the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication. Requirements • Further education in industrial product marketing • Degree in marketing, communications, business or a technical field; equivalent professional experience will also be considered. • Ability to understand electronic products and translate technical information into clear customer-facing content. • Solid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment. • Experience creating marketing materials for technical products and collaborating with Sales, Product Management or Enginee