Associate Director, Commercial, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact This is a fantastic opportunity for a Commercial Business Director to join our UK Commercial Growth team. In this role, you will focus on implementing our commercial strategy and executing short-term operational plans across a dedicated portfolio of high-profile client accounts. You will provide measurable input into commercial processes and standards, managing day-to-day contract compliance, and using insights from client profitability analysis to drive commercial improvement for WPP Media UK. You will manage a small-sized team of commercial professionals and analysts, guiding their development and ensuring the successful delivery of projects and processes. This position offers an excellent platform to gain hands-on experience in commercial management within a market-leading organisation, preparing you for more senior roles. Business Growth & Profitability • Support the identification of opportunities for revenue growth, including scope evolution, new service adoption, and rate evolution. • Contribute to the development of pricing and remuneration models and implement them to maximise profitability while delivering client value. • Provide commercial support on UK pitches and collaborate with the Global Commercial team as required. Commercial Management & Reporting • Implement commercial strategies for a portfolio of clients, ensuring alignment with WPP Media goals and client objectives. • Oversee commercial aspects of assigned accounts, including contract compliance, accurate client reporting, and adherence to payment terms. • Support the implementation of AI tools and other technologies to drive efficiencies across commercial processes. • Work with finance and client teams to standardise commercial ways of working across WPP Media. Stakeholder & Client Engagement • Act as a key commercial contact for a designated client portfolio, building strong relationships with clients and internal Client & Activation leadership. • Partner with senior client leads and internal stakeholders, providing expert day-to-day commercial guidance. Contract Negotiation and Compliance • Manage day-to-day client contract ne