Head of Managed Channels

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. Few companies on earth have sent more emails than Groupon. For fifteen years the daily deal email was the business — it built one of the largest owned audiences in e-commerce and taught a generation of marketers what a send could do. That audience is still here, and it now hears from us across email, push, web push, SMS, RCS, WhatsApp and the in-app inbox. The machinery behind it has been rebuilt: Bloomreach runs as CDP and intent engine, messaging vendors are consolidated, and most of the sending, targeting and reporting is already automated. What is not solved is the part that matters most: what the customer actually sees. Our messages are still built around the deal, not the customer — the creative, the copy, the offer framing and the story we tell across channels have not kept pace with the machinery underneath them, and that is the ceiling on the whole portfolio. This role exists for a creative leader who knows what makes someone open, read and buy, and who wants to prove it at a scale almost no one gets to work at — using AI as their studio, so every idea can be designed, written, tested and read out in days rather than weeks. WHO YOU'LL WORK WITH You report to Josef Buryan, Chief Marketing Officer. You lead the Managed Channels team — a channel lead and a small group of specialists across email, push and messaging — and you are the business owner facing the Managed Channels engineering squad, the CDP/Bloomreach team, CRM Lifecycle, Pricing & Promotions and Data & Analytics. You will sit in the weekly business review and be asked, by name, what your channels did for revenue last week. Honest filter: this is not a campaign-calendar job and it is not a platform-migration job — the plumbing is done. There is no agency, no studio, and no one who will hand you a brief or a brand book. You set the creative bar, you decide what the customer hears and how it looks, and you build the AI-assisted workflow that produces and tests it at volume. If you want a large creative team to direct and a settled roadmap to execute, this will be uncomfortable. WHAT YOU'LL BE DOING • Owning the creative and content of every message Groupon sends — the concept, the copy, the design, the offer framing and the voice — across email, push, web push, SMS, RCS, WhatsApp and in-app inbox, and setting the bar for what "good" looks like in each. • Owning the owned-and-operated channel P&L as one portfolio: revenue, incrementality, cost per send, deliverability and list health, not opens and clicks. • Building an AI-powered studio around your creative judgment: generative systems that turn your concepts into on-brand creative, copy and layouts per segment and market, with automated QA and brand guardrails you define, so output is bounded by ideas rather than production hours. • Turning creative testing into a system, not a calendar: always-on testing of concept, copy, design, offer, timing and channel, fast read-outs, and clear kill/scale decisions — so the portfolio learns what customers respond to every week. • Setting one messaging strategy across channels — who hears from us, how often, on which channel, with what story — and proving it with holdouts rather than last-click attribution. • Turning the CDP into money: taking Bloomreach affinity, intent and RFM signals and translating them into triggers, journeys