Brand Manager

Brand Manager Cycle Company: Cycle Pharmaceuticals Ltd Position Summary: This is a full-time position working in our Marketing department at our Cambridge office on a hybrid basis (minimum 3 days in the office). Join our Marketing team as a Brand Manager and take the lead in shaping the growth of our Specialty Brands portfolio across the US. In this role, you’ll bring your strategic thinking and commercial creativity to life developing both new and existing brands through high-impact, insight-led marketing initiatives. You’ll have the opportunity to see your work translate directly into measurable results, from driving revenue and strengthening profitability to building brands that make a meaningful difference for patients and healthcare professionals. Working closely with colleagues across the US including Sales, Medical Affairs, Compliance and Cycle Vita, our Patient Hub. You’ll also partner with teams in the UK across Finance, Legal, Quality, Supply Chain, PMO and Regulatory. Together, you’ll ensure our strategies are commercially strong, customer-focused and fully aligned with US regulatory requirements and industry guidelines. This is a fantastic opportunity to bring together brand strategy, commercial impact and cross-functional leadership, while playing a key role in growing our Specialty Brands portfolio and ultimately helping more patients in the rare disease community. Our Company At Cycle Pharma, we believe that Every Single Patient Matters . This is at the heart of why we work and were looking for people to join our team who share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen. Our growing portfolio now covers oncology, haematology, neurology and rare metabolic genetic conditions where we improve existing drugs, repurpose them for new uses and bring generics back to market. Using cutting-edge drug delivery technologies, we enhance the efficiency of treatments, offering patients greater freedom and choice. Headquartered in Cambridge, UK, with a significant US presence, Cycle has scaled rapidly and was named one of the UK’s fastest-growing private companies by The Sunday Times (Sunday Times 100 2024 & Sunday Times 100 Tech 2025). If you want to know more about what we do then, why not check out our website below and look at some of our patient stories: Patient Stories - Cycle Pharma What you’ll be doing in this role: • Develop, execute and refine the brand strategy for new and existing products, including brand positioning, branding and marketing briefs, messaging platform and customer segmentation to strengthen awareness and market share. • Oversee the execution of brand initiatives and materials developed by the Marketing team, ensuring these activities are delivered in-line with the relevant brand strategy, expected KPIs and ROI. • Utilise market intelligence and feedback to develop actionable marketing initiatives which align with the brand strategy. • Creation of messaging for the sales team and/or Cycle Vita in response to market developments, new initiatives etc. • Drive initiatives such as speaker programs, virtual patient events, advertising campaigns and patient testimonials, in collaboration with the marketing department. • Responsible for HCP conference and patient events, supporting sponsorship determination, administration, briefing and assessing outcomes. • Responsible for content ideation to feed marketing campaigns such as email marketing. • Build relationships and facilitate opportunities with relevant patient organisations. • Support marketing team in material lifecycle process from creation and updating of materials to expiry and recall. • Responsible for ensuring project