Senior Manager Campaign Operations, UCANZ

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! SENIOR MANAGER, CAMPAIGN OPERATIONS, UCANZ POSITION PREMISE The Senior Manager, Campaign Operations, UCANZ is the regional campaign operations leader responsible for planning, orchestration and execution of Crunchyroll’s integrated marketing campaigns across the United States, Canada, Australia and New Zealand. The role sits at the center of campaign strategy, creative development, project management and channel execution. This leader translates UCANZ marketing priorities into clear campaign plans, briefs, workback schedules, asset requirements and launch plans, ensuring campaigns are scoped, localized, approved and delivered on time and on budget. The role reports to the Senior Director, Brand & Community, UCANZ and serves as a key campaign operations partner to UCANZ Growth and Marketing leadership. The Sr. Manager works closely with Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming and global centers of excellence. Success requires exceptional organization, creative judgment, clear communication and strong cross-functional leadership. The ideal candidate is comfortable navigating complex workflows, managing competing priorities and translating regional needs into high-quality campaign execution for fans across UCANZ. The role will ideally be based in Los Angeles. KEY AREAS OF RESPONSIBILITY UCANZ CAMPAIGN PLANNING & INTEGRATED EXECUTION • Partner with UCANZ teams (Growth, Partnerships, Community, Membership Value, PR, etc) and Partner Relations & Content Marketing teams to translate campaign priorities into integrated plans and actionable workstreams. • Develop and manage workback schedules, milestone calendars, dependencies, review cycles and launch readiness plans across multiple concurrent campaigns. • Ensure campaign briefs are complete, cohesive and aligned to objectives, audiences, title priorities, channels, markets and deliverables. • Coordinate regional and global stakeholders to maintain clarity, accountability and momentum from kickoff through launch. • Anticipate risks, surface decisions and proactively remove blockers that could affect quality, timing or budget. CREATIVE DEVELOPMENT & ASSET OPERATIONS • Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential and other relevant formats. • Serve as a strategic and operational resource to Title Marketing and Brand Management during campaign development. • Consolidate feedback and coordinate internal, external, brand, creative and licensor reviews to keep communication clear and efficient. • Ensure assets meet campaign strategy, regional requirements, brand standards, platform specifications and delivery timelines. • Support asset tracking, version control, production status and final delivery across the campaign lifecycle. REGIONAL LOCALIZATION & VERSIONING • Collect, document and prioritize localization, versioning, market and channel requirements across the United States, Canada, Australia and New Zealand. • Translate regional insights and market needs into clear creative requests and execution plans for global and regional teams. • Coordinate approvals and ensure localized assets are accu