Demand Generation Marketing Manager

Our Why At Dotmatics At Dotmatics, a Siemens company, we believe science, data, and decision-making must be deeply intertwined for innovation to thrive. Our Portfolio includes Luma, LumaLab Connect, ELN Platform, Graphpad Prism, Geneious, SnapGene, Protein Metrics, OMIQ, FCS Express, LabArchives, NQuery, EasyPanel, SoftGenetics and Virscidian. We have a vision for a new Lab of the Future that will change the future of scientific research. We have created the world’s most comprehensive digital science platform – best-of-breed software applications already used by more than 2 million scientists, together in a single ecosystem united by a powerful, flexible enterprise data platform. This is not flat data buried away in digital graveyards. This is dynamic, multi-dimensional decision-making. Scientific enterprises need a new level of effectiveness to achieve tomorrow’s breakthroughs. Illness will not wait. The biosphere will not wait. We are tireless in our vision, because the time for innovation is now. Shaping the Future of Science At Dotmatics Our global team of more than 800 colleagues are dedicated to supporting our customers in over 180 countries. Together, with our scientific community of users, we accelerate scientific innovation in order to make the world a healthier, cleaner, and safer place to live. You’ll join a collaborative, global team pushing the boundaries of scientific innovation. Your ideas and efforts will have a tangible impact, accelerating scientific progress and discovery. We offer a dynamic, remote-friendly environment that fosters high integrity and collaboration, empowering you to excel. Dotmatics is a company built by scientists, for scientists. Combined, we are now the world’s largest cloud-based scientific research R&D platform. We need your help to keep growing and pioneering the future. We are Science Driven. We are Customer Centric. We are Better Together. What do we need We are seeking to hire a Demand Generation Manager to join our fast moving team. Scientists are working on some of the hardest problems in the world. Your job is to make sure they find the tools that help them do it. That starts with reaching the right people, in the right places, in a way that earns their curiosity. As Demand Generation Manager at Dotmatics, you will build the programs that make it happen, find the channels and partners that put our story in front of scientists and scientific businesses, and own the reporting that shows how they move through the buying journey. Part of your time will be spent building: designing campaigns, getting them out the door, and measuring what happens. The rest will be spent working alongside colleagues across the organization to bring those campaigns to life, including colleagues in Solution Marketing, Marketing Operations, Sales, Product, and more. We're looking for someone who is curious about science and the people doing it, who is as comfortable in a funnel report as in a creative brainstorm about how to reach a new audience, and who gets energy from building something that doesn't exist yet. If that sounds like you, we'd love to talk. In this role you will get to: • Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including how we show up in AI-driven search, to help us connect with the right people. You'll own the paid budget, deciding where to invest and what to try next. • Build relationships with agencies, vendors, and media partners who extend our reach and put our story in the right places. • Surround our events with digital programs that carry them beyond the venue, before, during, and after. • Turn positioning and messaging into campaign assets and content that resonate with the personas we want to reach, and find